About the job The role in short

We’re looking for an experienced and driven commercial virtuoso to build Soula’s B2B pipeline from the ground up! It is the first commercial hire who will own how we bring our women’s wellbeing platform to employers. This is a build role: there’s no playbook to inherit yet. It is an opportunity to join the fast-growing business with the real mission in its early stages, shape the company’s roadmap, and drive positive impact in the corporate world.

About Soula

Soula is an AI-powered ecosystem for women’s emotional wellbeing and self-discovery — a private space to be heard, understand what you’re feeling, and find steady ground. Having reached over 5M+ women with our AI-powered application, we’re launching a corporate offering for one honest reason: employers hold the budget and the reach to make this kind of support available to women who’d never otherwise seek it out.

What you’ll actually do

You’ll own the outcome and the B2B commercial process from start to finish (this doesn’t mean doing everything alone — it means being accountable for whether this works).

- Define who we sell to and why they should care — turning “women’s wellbeing” into a business case an HR can champion internally.
- Conduct the direct personalised outreach (LinkedIn, email, events) to generate new leads and opportunities
- Figure out the motion — selling direct, through partners, or a hybrid — based on what the early deals tell us. It means testing parallel motions and tactics, learning, and iterating.
- Run the first deals yourself, end to end, from first conversation to signed contract. This is how you’ll discover what works.
- Manage the first book of clients to help build long-term relationships.
- Develop relationships with partners, intermediaries, ecosystems players, media, and influencers to raise awareness and build the long-term pipeline of opportunities.
- Design the necessary commercial assets (email templates, decks, ROI calculators, etc).




- Attend professional events (minimum 2-3 times / quarter)
- Bring what you hear from buyers back to product, so the offering keeps sharpening.

You’ll work closely with the CEO, strategic B2B advisor, and the product teams.

What we’re looking for

- You’ve built a commercial motion from zero before — as an early sales hire, a founder, or someone who launched a new market or category with real ownership. You know the difference between inheriting a playbook and writing one.
- You’ve sold into HR, People, Benefits, or Total Rewards teams, or somewhere close (digital health, femtech, EAP, benefits, HR solutions, coaching, training, education).
- You understand long, committee-driven cycles and skeptical buyers.
- You’re comfortable being measured on outcomes rather than activity, and comfortable with the ambiguity that comes with no map.
- You’re honest, including when the news isn’t good. You’ll tell us when the pitch isn’t landing.
- You care about this and have the perseverance to make it work. Selling wellbeing in a turbulent market to an overwhelmed buyer takes someone who can hold both the human story and the business number without faking either.
- You’re available for travel within Europe minimum 3 times / quarter.

What’s in it for you

- The rare chance to build a commercial function from scratch and own it.
- Direct work with the CEO and a real seat in shaping the business.
- Compensation that reflects a first commercial hire: competitive base, meaningful upside tied to revenue, equity, and room to grow into leadership as the function does.
- Work that matters — you’ll be putting genuine support in reach of women who need it.
- Remote, with the complete autonomy and freedom to design your working hours and process.

We’re a small team doing something we believe in. If that sounds like the kind of thing you want to be part of, we’d like to hear from you.

P.S. Soula is building for women, but we hire for conviction and capability, not identity. If you share the mission, we want to hear from you.

📌 Business Development Manager (Corporate Wellness) (España)
🏢 Soula - Female first AI for emotional support
📍 España