Company: EPISODƎ

Role: Marketing Executive (Generalist / 360º)

Location: Barcelona Headquarters (with punctual travel to Madrid)

Type: Full-time

Target Start Date: October 2026

About EPISODƎ

EPISODƎ is a premium, community-driven flex-living brand engineered for people in key transitional moments including international students, remote professionals, and global individuals. We go beyond fully equipped private units with all-inclusive utilities; we curate a vibrant lifestyle that seamlessly blends high-end accommodation with inspiring co-working hubs, wellness spaces, and an open-minded integral community

Role Overview

We are looking for an organized, versatile, and proactive Marketing Executive (360º) to join our team in Barcelona this Autumn.

Your main mission will be to support the Marketing Manager in executing the Go-To-Market plan for our major upcoming opening in Madrid (Spring 2027), while driving growth for our active projects in Spain. You will act as a true 360º marketer, taking full ownership of tasks from inception to final quality check - spanning across CRM automation, content creation, digital campaign coordination, branding assets, and performance tracking.

Key Responsibilities

- 1. Go-To-Market & New Hub Openings

GTM Execution: Support the Marketing Manager in rolling out the launch plan for the new openings to ensure occupancy rates ahead of the opening. On-Site Branding & Experience: Coordinate the production and delivery of physical branding materials for the new building (signage, interior collateral, and the creation of unforgettable Welcome Packs) and coordinate with our external collaborator the events calendar and type of experience we want to deliver

Launch Campaigns:



Assist in launching lead generation and awareness campaigns specifically tailored to attract international students and corporate partners to the new locations.

- 1. CRM, Email Marketing & Customer Journey

HubSpot Workflows: Build and optimize automated workflows to ensure a frictionless communication journey for leads and residents. Database Management: Keep our BBDD clean, segmented, and updated for targeted marketing actions.

Email Marketing & Communications: Design, write, and execute mass email campaigns for newsletters, commercial updates, and community alerts via our internal app/email platforms.

- 1. Content Strategy & Digital Support

Content Planning: Collaborate on the content strategy and creation calendar for our social media channels, website, and blog. Coordinate content productions in the buildings

Copywriting & Web Content: Create and update landing pages, FAQs, and web copy optimized to drive direct conversions.

Paid Media Collaboration: Work closely with the Marketing team to align paid traffic campaigns (Meta, Google, TikTok) with our commercial targets and active promotions.

- 1. Commercial Collateral & Promotions

B2B & B2C Materials: Design and update sales decks, corporate presentations, and pitch materials for corporate clients and student agencies. Promotional Campaigns:



Execute tactical promotions (early-bird discounts, flash sales, etc), monitor their performance, and report on conversion velocity.
- 1. Budgeting, Performance & Feedback Loops

Budget Tracking: Assist in managing the marketing budget tracker, checking forecast vs. real spend to ensure efficiency. Surveys & NPS: Implement feedback loops, customer satisfaction surveys, and Net Promoter Score (NPS) mechanisms within the hubs to optimize the resident experience.

Requirements (Who You Are)

Experience: +3 years of experience in Marketing, preferably as Marketing Executive, or Account Executive. Experience in Real Estate, Co-living, Hospitality, or D2C/Lifestyle brands is a big plus.

Languages: Native/Fluent Spanish and professional English

Tech-Savvy: experience working with HubSpot (Workflows, email marketing, and lists management) is a plus, and content creation/design tools (Canva, Figma, or Adobe Suite).

360º Mentality: You don't just "do tasks", you own them. You understand that a marketing campaign is not finished until the results are tracked and the database is updated.

Detail-Oriented: You have a sharp eye for aesthetics, branding guidelines, and copywriting. Sloppy layouts or typos bother you.

Location: Based in Barcelona with full availability to join the team in October 2026.

What We Offer

- Join a fast-growing international brand at a critical expansion point
- A dynamic, collaborative, and non-bureaucratic work environment where your ideas turn into reality quickly.
- Office based in Barcelona with punctual travels to Madrid offices and projects
- Competitive salary based on experience.

Perks: Wellhub, Emotional, Payflow.

📌 Marketing Executive (Generalista / 360º) (Barcelona)
🏢 Episode
📍 Barcelona