29 ago
|
Fresenius Medical Care
|
Madrid
29 ago
Fresenius Medical Care
Madrid
Experteer Overview
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As Marketing u0026amp; MAHE Director CE Iberia, you drive marketing, market access, and health economics for Spain and Portugal within Care Enablement. You lead a cross-functional team, shaping Iberia’s strategy across Home, In-Center, and Critical Care verticals, and ensure alignment with corporate priorities. You oversee go-to-market activities, digital marketing, and value-based initiatives to support growth and patient access.
You collaborate with regional and integral teams to advance sustainable, innovative solutions and maintain compliance. This role offers broad regional impact within a global healthcare leader.
Compensaciones / Beneficios
- Define and drive the Iberia Marketing u0026 MAHE strategy across Home, In-Center, and Critical Care verticals
- Lead, develop, and motivate a high-performing team with coaching and performance management
- Develop and implement marketing strategies and plans across all CE verticals in Iberia
- Oversee product positioning, launches, and digital marketing initiatives; ensure communication alignment
- Support Sales with CRM optimization and effective execution of marketing plans
- Foster cross-functional collaboration to maximize market impact and synergies
- Develop health economics and value-based healthcare initiatives with stakeholder and KOL engagement
- Lead sustainability and value-focused projects with regional/global MAHE teams
- Monitor performance, market trends, and budget; implement corrective actions
- Guide Marketing Managers in strategy execution; ensure compliance with policies and standards
Responsabilidades
- University degree in Life Sciences or Marketing; postgraduate qualifications advantageous
- Minimum 8 years in MedTech with leadership in Marketing and/or MAHE
- Fluent English; strong presentation skills in international environments
- Deep understanding of healthcare xugodme sector, market access, and Iberian dynamics
- Proven track record in creating/executing marketing strategies and driving growth
- Strong leadership, communication, presentation, and stakeholder management
- Understanding of tender processes; nephrology knowledge is a plus
- Proficient with CRM platforms, digital tools, and SAP; awareness of e-health and data security
Requisitos principales
- career development
- innovative culture
- global corporation with collegial culture
- opportunities for self-determined career planning
- travel opportunities across region
- competitive compensation (implicit)
📌 Marketing & MAHE Director CE Iberia (Madrid)
🏢 Fresenius Medical Care
📍 Madrid