? Principal Product Manager – Salesforce CRM

? Location: Barcelona, Spain

? Work Model: Hybrid

? Employment Type: Permanent / Contract

? Role Overview

We are looking for an experienced Principal Product Manager to own the end-to-end Software CRM product vision and roadmap across the CRM++ value stream.

The role will focus on strategic product direction across areas including Single CRM Consolidation, Entitlements, Sales Compensation, WXP Hardening, Master Data, Salesforce R&M; , and other enterprise CRM initiatives.

This is a strategic, generalized role where the detailed delivery roadmap is still evolving. The Product Manager will therefore be responsible for setting strategic direction, defining priorities, shaping the roadmap, and aligning business outcomes with technical architecture as the delivery plan matures.

The role will also lead E2E product governance , including QBRs and steering committee updates with senior L3/L4 sponsors, while driving product strategy alignment across Digital, EO, HPS, CO, Print, Software Sales, and Finance .

? What We’re Looking For

We are looking for a strategic, enterprise-level Product Manager who can operate across business, technology and architecture teams and take ownership of the full CRM product lifecycle .

The idóneo candidate will combine deep Salesforce expertise, strong product strategy, executive stakeholder management and an understanding of complex Lead-to-Cash/CRM ecosystems .

? Key Responsibilities

1. Product Strategy & Multi-Cloud Roadmap

- Define the overall Salesforce CRM platform vision aligned with business objectives such as accelerating deal velocity and reducing customer support resolution times.
- Develop a multi-cloud Salesforce strategy across Sales Cloud, Service Cloud, Data Cloud, Experience Cloud and Revenue Cloud/CPQ.
- Evaluate Build vs. Buy vs. OOTB options, including standard Salesforce functionality, AppExchange managed packages and custom Apex/LWC development.
- Own roadmap prioritization and continuously refine the product strategy as business and technology requirements evolve.

1. Technical Strategy & AI/Automation Governance

- Define strategies for implementing Salesforce AI and agentic capabilities, including Agentforce,



Einstein and Prompt Builder , to automate complex business workflows.
- Partner with Enterprise Architects to establish data architecture strategies using Salesforce Data Cloud and external data lakes/warehouses.
- Ensure clean, reliable and near-real-time data flow into Salesforce for unified operational reporting.
- Minimize technical debt by rationalizing custom code, legacy workflows and Apex triggers.
- Drive migration toward standard Salesforce automation capabilities such as Flow and Flow Orchestration .

1. Stakeholder Management & Value Realization

- Act as the primary liaison between business functions including Sales, Support, Marketing, Operations and IT/Engineering .
- Translate complex business requirements into scalable Salesforce platform capabilities.
- Manage senior stakeholder relationships and present product strategy to VP-level stakeholders, L3/L4 sponsors and steering committees .
- Define and track business outcomes such as lead-to-opportunity conversion, user adoption, time-to-close and platform cost-per-user.
- Negotiate trade-offs between competing business priorities and translate them into actionable MVPs and phased releases.

1. Release Management & Ecosystem Governance

- Evaluate Salesforce platform releases and identify high-value capabilities that can enhance the product roadmap.
- Plan sandbox regression testing and incorporate relevant Salesforce innovations into the product backlog.
- Manage third-party SaaS vendors, AppExchange packages, licenses and integrations within the Salesforce ecosystem.
- Monitor platform capacity and limits, including API usage, storage, custom objects and license allocation.
- Drive license and capacity planning to optimize overall Total Cost of Ownership (TCO) .

1. Agile Backlog & Delivery Oversight

- Define and structure high-level epics, user journeys,



product requirements and technical dependencies .
- Create and maintain Product Requirements Documents (PRDs) for cross-program initiatives.
- Partner with Salesforce Product Owners, Scrum Masters, Architects, Developers and Administrators.
- Provide oversight during sprint planning, backlog refinement, acceptance validation and release planning .
- Ensure delivery remains aligned with the overall product vision and strategic roadmap.

1. Product Governance & Cross-Organization Alignment

- Lead E2E product governance , including QBRs, steering committee meetings and executive updates.
- Coordinate roadmap alignment with the Program Manager.
- Drive cross-organizational product strategy alignment across Digital, EO, HPS, CO, Print, Software Sales and Finance .
- Establish clear product priorities, dependencies, risks and decision-making frameworks.

? Required Experience & Skills

- Strong years of experience in Product Management / Salesforce Product Management within enterprise SaaS environments.
- Proven Principal-level product management and strategic thinking capability.
- Deep hands-on Salesforce platform expertise across:
- Funnel & Forecasting
- Renewals
- Entitlements
- Master Data
- WXP / Partner & Subscription ecosystem
- Strong E2E Software CRM ecosystem experience.
- Good years of hands-on Salesforce experience across:
- Sales Cloud
- Service Cloud
- Experience Cloud
- Lead-to-Cash processes and capabilities
- Strong enterprise product management experience covering:
- Product roadmap development
- Prioritization
- Trade-off analysis
- MoSCoW
- RICE
- Proven experience managing multi-VP stakeholder environments .
- Comfortable presenting product strategy, roadmap and outcomes to L3/L4 sponsors and steering committees .
- Strong data-driven decision-making skills with experience using:
- Salesforce dashboards
- Tableau
- Excel forecasting models

? Preferred / Adjacent Platform Knowledge Experience or understanding of the following platforms and ecosystems is highly desirable:

- WXP / Subscription
- SAP OTC
- MDM / MADO
- CPQ / IQ
- Neuron
- Contractual & Transactional Selling

? Interested candidates can share their updated CV at: [email protected]

📌 Product Manager (Barcelona)
🏢 Dabster
📍 Barcelona