At Grafton , we’re looking for a Head of Sales to join one of our clients in the prime residential real estate sector in Barcelona .

This is more than a sales leadership role. We’re looking for someone who can shape the commercial strategy from day one , combining market insight, pricing, product and sales execution to drive the success of high-end residential developments.

What will you do?

- Define the commercial strategy, buyer persona and target demand for each project.
- Shape the residential product alongside the development team.
- Own and continuously optimize pricing and sales strategy .
- Take responsibility for the Sales P&L; and commercial performance .
- Define and track key KPIs , from sales pace and conversion to pricing and absorption.
- Lead sales teams, brokers and external partners .
- Work closely with Marketing on positioning and go-to-market strategy .
- Ensure an outstanding buyer experience throughout the entire sales journey.

What are we looking for?





- Solid experience in residential sales or commercial strategy , ideally within the prime/high-end segment .
- Strong experience leading teams and driving results .
- A combination of analytical thinking and commercial instinct .
- Confidence working with pricing, KPIs and P&L; ownership .
- A hands-on, results-driven mindset with strong decision-making skills.
- Fluent Spanish and English .
- Experience with Salesforce or other CRM tools is a plus.

Why this opportunity?

You’ll have real ownership and decision-making responsibility , working closely with the leadership team and influencing projects from concept to commercialization.

If you’re passionate about prime residential real estate and want to have a direct impact on how projects are positioned, sold and experienced by buyers, we’d love to hear from you.

📌 Gerente superior de ventas (Barcelona)
🏢 Grafton Recruitment
📍 Barcelona