Senior Brand Communications & PR Manager
We're partnering with an independent luxury watch and fine jewellery house in Palma de Mallorca, entering its next stage of international growth.
We're looking for a senior communications and PR professional who can become a genuine voice and ambassador for the brand.
This is not a traditional corporate communications role. You'll work closely with the founder in a small, entrepreneurial environment, with significant ownership and the opportunity to shape how the brand is perceived internationally.
What you'll own
PR & international visibility : building direct relationships with journalists, editors and relevant media, while coordinating external PR agencies
Brand voice & storytelling : shaping compelling narratives around the brand, its products, craftsmanship and vision
Press relations : confidently representing the brand directly with international media
Content & social media : owning the editorial direction across Instagram, LinkedIn and future channels, developing content calendars and campaigns, identifying relevant stories and formats, and remaining hands-on in content creation when needed
Community & brand advocacy : developing meaningful relationships with clients, followers and brand advocates
Events & activations :



supporting and bringing high-end brand experiences to life
Who we're looking for
A senior communications / PR profile with a strong track record in luxury, premium, fashion, jewellery, watches, design or high-end lifestyle
Proven experience dealing directly with press and media, not only coordinating PR agencies
Strong understanding of social media, content strategy and digital storytelling, with the ability to translate luxury brand positioning into compelling content across channels
Strong editorial judgement and excellent written and spoken English
A genuine understanding of luxury brand codes, storytelling and positioning
Strategic enough to shape the communications direction, but still comfortable operating hands-on in a growing business
Entrepreneurial, autonomous and comfortable working directly with a founder
Already based in Mallorca or genuinely prepared to relocate to Palma
This is a full-time, on-site role in Palma and is not a remote position
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📌 Senior Brand Communications & PR Manager (Palma)
🏢 TACTIC TALENT
📍 Palma