Product Owner · SW CRM (SFDC)SW CRM++ & Sales Automation Role Summary Product Owner for the SW CRM domain.
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Owns backlog quality across the SW CRM roadmap as it is defined — spanning entitlements, master data, order management, renewals, and WXP integration touchpoints.
This is a generalized req: the specific initiative(s) this PO will drive have not yet been finalized, so the adecuado candidate brings broad SFDC domain depth and can flex across whichever priorities land on the roadmap.
Translates the Product Manager's roadmap into refined user stories, acceptance criteria, and sprint-ready work.
Runs backlog refinement, story writing, demos, and retros.
Partners with the Solution Architect on design decisions, Delivery Lead on sequencing, and Test Lead on quality.
Key Responsibilities1.
Strategy & Product Vision Define SFDC Roadmap: align the platform's features and strategic vision with broader company goals (e.g., improving sales conversion rates, reducing customer churn, improving customer service CSAT scores)Vendor & Ecosystem Management: evaluate third-party plugins, APIs, and app marketplace tools (e.g., App Exchange) to expand system capabilities cost-effectively Value & ROI Measurement: track KPIs such as system adoption rates, workflow automation savings, pipeline accuracy, and customer resolution times to quantify platform ROI2.
Backlog Management & Sprint Execution Backlog Prioritization: create, maintain, and prioritize the product backlog based on business value, technical effort,



and user dependencies User Story Creation: write detailed user stories, acceptance criteria, and process flows for developers, admin teams, and system architects Agile Ceremonies: participate actively in sprint planning, daily standups, backlog grooming, sprint reviews, and retrospectives Acceptance & Validation: test and sign off on completed features prior to production releases to ensure quality and specification compliance3.
Stakeholder & Cross-Functional Collaboration Requirements Gathering: act as the main intake point for feature requests from Sales, Marketing, Customer Success, Finance, and ITConflict Resolution: balance competing departmental demands and establish clear prioritization criteria Change Management: work with enablement teams to create training materials, document platform changes, and manage communication around updates4.
User Adoption & Operational Excellence Workflow & Process Optimization: audit existing business processes to remove friction, automate routine tasks, and standardize lead-to-cash or support ticket lifecycles Drive Platform Adoption: monitor active user metrics, identify low-adoption departments, and introduce training initiatives to improve software utilization Feedback Loops: establish structured mechanisms (surveys, user groups)



to collect ongoing feedback from end-users on platform usability5.
Data Architecture, Governance & Compliance Data Quality & Integrity: maintain data cleanliness standards, deduplication logic, validation rules, and data hygiene schedules System Integration Oversight: coordinate with enterprise architects to ensure seamless data flows between SFDC and the surrounding tech stack (ERP, marketing automation, customer support portals, data warehouses)Security & Compliance: xqbhyrx enforce role-based access control (RBAC), field-level security, and regional compliance requirements (e.g., GDPR, CCPA)Required Experience & Skills9-12 years of Product Owner / SFDC product experience in enterprise Saa S environments · certified Scrum PO preferred Deep, hands-on SFDC platform expertise spanning: Funnel / Forecasting · Renewals · Entitlements · Master Data · WXP (Partner/Subscription ecosystem)Broad domain flexibility · comfortable ramping quickly on whichever SW CRM initiative the roadmap assigns Deep hands-on with Salesforce (Sales Cloud · Service Cloud · flows · configuration · data model)Delivered 2+ full PI cycles with measurable outcomes at ART level Strong written and verbal communication · comfort presenting to Director+ audience Comfortable coordinating across distributed global teams (EMEA + AMS) · flexible working hours Nice to Have HP or Fortune 100 tech industry experience in enterprise CRM/SFDC product organizations SAFe PO/PM · CSPO · SFDC Platform certifications Familiarity with the HP CRM ecosystem — Post Sale support processes · entitlements · order management domains

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