At Grafton, we’re looking for a Head of Sales to join one of our clients in the prime residential real estate sector in Barcelona.

This is more than a sales leadership role. We’re looking for someone who can shape the commercial strategy from day one, combining market insight, pricing, product and sales execution to drive the success of high-end residential developments.

What will you do?

- Define the commercial strategy, buyer persona and target demand for each project.
- Shape the residential product alongside the development team.
- Own and continuously optimize pricing and sales strategy.
- Take responsibility for the Sales P&L; and commercial performance.
- Define and track key KPIs, from sales pace and conversion to pricing and absorption.
- Lead sales teams, brokers and external partners.
- Work closely with Marketing on positioning and go-to-market strategy.
- Ensure an outstanding buyer experience throughout the entire sales journey.

What are we looking for?





- Solid experience in residential sales or commercial strategy, ideally within the prime/high-end segment.
- Strong experience leading teams and driving results.
- A combination of analytical thinking and commercial instinct.
- Confidence working with pricing, KPIs and P&L; ownership.
- A hands-on, results-driven mindset with strong decision-making skills.
- Fluent Spanish and English.
- Experience with Salesforce or other CRM tools is a plus.

Why this opportunity?

You’ll have real ownership and decision-making responsibility, working closely with the leadership team and influencing projects from concept to commercialization.

If you’re passionate about prime residential real estate and want to have a direct impact on how projects are positioned, sold and experienced by buyers, we’d love to hear from you.

📌 Gerente superior de ventas (Barcelona)
🏢 Grafton Recruitment
📍 Barcelona