We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. As a category-defining company, we’re shaping what the future of learning looks like at global scale.Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Joining

Preply means helping define the future of education at integral scale, and building something that truly matters for millions of people, every day.This role owns the analytics behind it: how much we spend to acquire learners, where, and how we know it's working. You'll live in incrementality, marginal CAC, LTV, geo lift and holdout testing, media mix modelling, and the paid/organic relationship.

This is a measurement ownership role: you design the test and defend the answer, not monitor a dashboard.The seat formally sits in Strategic Finance, reporting to the Director of FP&A.; That's about access to the model and the CFO, not accounting. If your strength is marketing analytics, we'll teach you the modelling.You'll work directly with the VP of Growth, COO, and CFO as the trusted partner on channel and country level investment decisions.

About the roleThis is a senior ownership role. What you'll ownIncrementality & efficiency: measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; Financial modelling & forecasting(teachable): the model connecting marketing spend to acquisition, retention, and LTV; scenario and sensitivity analysis for spend changes and macro shifts.Investment framework & guardrails: the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries.Geo expansion: size new markets, model the investment case, set return thresholds,



track performance against thesis.Business partnership & reporting: be the Finance partner Growth actually wants in the room; pressure test the financial case behind major marketing bets.What you'll need to succeed8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling. (A track record of having owned a measurement method end to end: designed the test, ran the analysis, changed a decision. A clear communicator who can defend a specific recommendation under senior challenge.Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel.Nice to haveFP&A;, strategic finance, or commercial finance experience (genuinely optional).Hands on financial modelling for user acquisition.Experience in fast growing, data driven startups or marketplaces.Why you’ll love it at Preply:An open, collaborative, dynamic and diverse culture;com, Learning & Development budget and time off for your self-development;A competitive financial package with equity, leave allowance and health insurance;We offer an attractive relocation package to join us in our Preply Barcelona HubAccess to free mental health support platforms;We do it for learners - For both Preply and tutors, learners are why we do what we do.

Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.Now is the time - In a fast-paced world, it matters how quickly we act. Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion.

Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company.

📌 Marketing Analytics & Finance Growth Senior Manager,C (Barcelona)
🏢 Preply
📍 Barcelona