OverviewWELCOME TO SITAAt SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork.

ABOUT THE ROLE & TEAMAs a Product Marketing Manager, you will drive awareness, demand and pipeline growth for our products by developing and executing marketing strategies that resonate with our target audience.You will be accountable for translating customer insights into compelling messaging and empowering sales teams with content that brings SITA's promise to life to support business growth and product adoption.Reporting to the Head of Marketing for Borders, you will be a part of the Borders Marketing team, responsible for developing simple and differentiated value propositions for our products, developing integrating marketing programs, and collaborating closely with product management and growth teams to align on business case realization, market segmentation, messaging, product launches and on-going marketing.Marketing strategy:Design, develop, and execute integrated go-to-market marketing programs across the entire marketing lifecycle, including internal communications, PR, events, and more.Collaborate with Product Managers to drive marketing efforts for product launches, ensuring consistent branding and messaging across all channels,



highlighting product benefits in a way that resonates with target audiences.Thought leadership and content ownership:Collaborate with product and growth teams to curate compelling, forward-thinking thought leadership content that addresses market trends and customer challenges.Own the creation and management of external content such as web content, case studies, webinars, social media and more, ensuring all content highlights how the company's solutions deliver value and innovation.Ensure content resonates with target audiences, maintaining message consistency across all communications.Support the bid team with deal-based marketing and value propositions to enhance the effectiveness of proposals and pitches.Own the successful planning and positioning of the Borders business at major events.Market & competitive analysis:Serve as the marketing expert on competitive analysis and market needs.Data analysis & reporting:Analyze campaign performance against established marketing KPIs to track the effectiveness of campaigns, product launches, and ongoing marketing efforts to provide actionable insights for future strategies.Present performance reports to key stakeholders, making data-driven adjustments to improve outcomes.QualificationsABOUT YOUR SKILLS3-5 years of proven experience in product marketing,



with a strong track record of developing and executing successful go-to-market marketing strategies and campaigns.Excellent written and spoken English skills, enabling you to communicate effectively with internal teams and external audiences in a general setting.You excel at identifying opportunities to differentiate products and messaging to drive business growth.Storyteller: You possess excellent communication and writing skills, with a particular focus on fluent, professional English. Data-driven: You use data and metrics to analyze marketing performance and make informed decisions to optimize campaigns.

Experience with marketing analytics and reporting tools is highly desired.Project management experience to manage multiple projects simultaneously, ensuring on-time delivery of marketing materials, campaigns, and launches. Customer-centric focus for understanding customer pain points and tailoring marketing efforts to address their needs, driving customer engagement and loyalty.ð¡ Flex Week: Work from home up to 2 days/week (depending on your team's needs)Flex Day: Make your workday suit your life and plans.ð Flex Location: Take up to 30 days a year to work from any location in the world. ðProfessional Development: Level up your skills with our training platforms, including LinkedIn Learning! ðð1⁄2 Competitive Benefits: Competitive benefits that make sense with both your local market and employment status. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.

📌 Product Marketing Manager (Permanent) (Barcelona)
🏢 Sita - Société Internationale De Télécommunications
📍 Barcelona