Bei Roche kannst du ganz du selbst sein und wirst für deine einzigartigen Qualitäten geschätzt. Unsere Kultur fördert persönlichen Ausdruck, offenen Dialog und echte Verbindungen. Hier wirst du für das, was du bist, wertgeschätzt, akzeptiert und respektiert. Dies schafft ein Umfeld, in dem du sowohl persönlich als auch beruflich wachsen kannst. Gemeinsam wollen wir Krankheiten vorbeugen, stoppen und heilen und sicherstellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und in Zukunft. Werde Teil von Roche, wo jede Stimme zählt.

Die Position

Roche Pharma is looking for aProduct Owner with strong expertise in digital analytics, web measurement and marketing technology to join our international Web Intelligence team. You will own and prioritize the product backlog for capabilities that enable Roche teams tomeasure, understand and optimize our external digital experiences across global, regional and local websites.
Our core technology ecosystem includesAdobe Analytics, Adobe Experience Platform Data Collection (Adobe Launch) and Adobe Target, utilizing Adobe Experience Platform Web SDK and Datastreams, alongside consent management, reporting, SEO/GEO and the broader Adobe Experience Platform ecosystem.
You do not need to be the engineer implementing every tag or the analyst building every dashboard. However, you need enoughhands-on digital analytics and MarTech expertise to challenge requirements, understand implementation implications, make informed prioritization decisions and work credibly with analytics engineers, analysts, personalization specialists, solution architects and web engineering teams.
You will operate within an internationalSAFe Agile Release Train, connecting Pharma and Diagnostics stakeholder needs with a shared analytics and optimization backlog.

Your Responsibilities

Analytics Product Ownership& Backlog

- Own and prioritize thedigital analytics and personalization backlog, translating business needs and requests into clear epics and KPIs.
- Balance stakeholder value with technical dependencies and compliance in a transparent prioritization process.
- Lead contributions toSAFe Agile ceremonies, including PI Planning, backlog refinement and sprint planning, ensuring adherence to Definition of Done.

Digital Analytics& Measurement
You will provide product leadership across capabilities including:

- Adobe Analytics
- Adobe Experience Platform Data Collection / Adobe Launch / AEP Web SDK




- Web and digital measurement frameworks
- Tagging specifications and data-layer requirements
- Analytics implementation and QA
- Report suites and analytics governance
- KPI and measurement frameworks
- Dashboards and reporting
- Consent-aware measurement and privacy requirements
- Analytics incident management and tracking-quality improvements

You should be comfortable discussing topics such as events, dimensions, conversion metrics, attribution, data layers, tagging architecture, consent dependencies and analytics QA with technical specialists.

Experimentation& Personalization
Partner with targeting and personalization specialists to prioritize and deliver capabilities using Adobe Target. Support use cases involving Experimentation and A/B testing, Audience segmentation, Personalization, Targeting requirements, Experiment measurement and success criteria, Integration between analytics and personalization capabilities. Ensure experimentation starts with a clear hypothesis, measurable outcomes and reliable analytics.

Insights& Decision Enablement
Work closely with the Analytics& Insights Lead and reporting specialists to ensure that measurement ultimately supports decisions rather than simply producing data. Partner with stakeholders to identify which questions matter, what should be measured and which analytics capabilities should be prioritized.

Analytics Governance& Quality
Help establish scalable standards across Roche's international web ecosystem, inclusive

- Consistent tagging& measurement approaches
- Analytics naming conventions
- Reusable measurement patterns
- Data and implementation quality
- QA and release validation
- Documentation and traceability
- Privacy and consent requirements
- GDPR and applicable Roche standards
- Sustainable support and operational processes

Work with analytics engineers, web engineers, architects and platform teams to identify dependencies and ensure analytics requirements are considered early in the development lifecycle rather than after websites have launched.





Stakeholder Management& Cross-Team Leadership
Act as a key interface between Pharma and Diagnostics Global, Regional and Country marketing teams, Analytics& Insights specialists, Targeting& Personalization specialists, SEO/GEO specialists, Web engineering teams, Product Managers and Product Owners, Architects and platform teams, Support teams, External partners and vendors. Turn diverse stakeholder requests into one transparent, prioritized analytics backlog. Communicate trade-offs clearly and help stakeholders understand not onlywhat is being prioritized, butwhy.

Who You Are
We are specifically looking for candidates with a digital analytics / MarTech background, rather than general web product ownership alone. You should bring:

- Experience: 5+ years in digital analytics or MarTech leadership roles, specifically as a Product Owner/Manager or Analytics Lead within Agile/SAFe environments.
- Technical Skills: Mastery of Adobe Analytics, Adobe Launch, and tagging implementations; strong knowledge of data layers, analytics QA, Adobe Target, and privacy/consent requirements, SEO and emerging GEO practices, Adobe Experience Platform ecosystem, Adobe Customer Journey Analytics (CJA)
- Soft Skills: Exceptional stakeholder management in international settings, analytical thinking, and the ability to translate business objectives into measurable technical requirements. Integral or multilingual website ecosystems. Healthcare, pharmaceuticals or another regulated industry. Good understanding of business processes that lead to constructive collaboration and delivering tangible business value. Strong team player and open, clear communication style.

Wer wir sind

Eine gesündere Zukunft treibt uns zur Innovation an. Mehr als 100.000 Mitarbeiter weltweit arbeiten gemeinsam daran, wissenschaftliche Fortschritte zu erzielen und sicherzustellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und für zukünftige Generationen. Durch unser Engagement werden über 26 Millionen Menschen mit unseren Medikamenten behandelt und mehr als 30 Milliarden Tests mit unseren Diagnostik-Produkten durchgeführt. Wir ermutigen uns gegenseitig, neue Möglichkeiten zu erkunden, Kreativität zu fördern und hohe Ziele zu setzen, um lebensverändernde Gesundheitslösungen zu liefern.

Gemeinsam können wir eine gesündere Zukunft gestalten.

Roche ist ein Arbeitgeber, der die Chancengleichheit fördert.

📌 Digital Analytics, Measurement & Personalization Technical Product Owner (España)
🏢 Roche
📍 España