*Location:* *Barcelona, Berlin or Hamburg*

Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets.
As a key member of the CRM team, you’ll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth.

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YOUR DAILY ADVENTURES WILL INCLUDE:
- Drive the technical design, implementation, optimization, and scalability of CRM systems.
- Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals.
- Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency.
- Ensure data quality, integrity, and compliance through audits and analysis.
- Troubleshoot CRM performance issues and optimize system functionality.
- Analyze CRM data to generate insights and recommendations.




- Manage technical vendors and maintain system documentation.
- Develop in-app messages and email templates using HTML, CSS, and JavaScript.
- Write SQL and Python scripts for segmentation and ETL processes.

Our MarTech stack: Braze | Tableau | Mixpanel & more

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TO BE SUCCESSFUL IN THIS ROLE:
- Bachelor's degree in Information Technology, Computer Science, Business, or a related field.
- Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery.
- Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications.
- Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Experience with API integrations and understanding of data structures and microservices.
- Ability to col

📌 Senior CRM Technology Manager (Barcelona)
🏢 Freenow by Lyft
📍 Barcelona