Location: Barcelona

About us

We are Dragons, a integral creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the role

We’re looking for a Midweight Creative Copywriter who can turn science, product benefits and regulated claims into copy that people actually want to read, watch and engage with.

You’ll work across consumer health, skincare, wellness and OTC/pharma brands, creating everything from campaign headlines and social copy to scripts, product stories and digital content. You’ll also contribute to creative concepts and campaign narratives alongside Creative Directors, Art Directors and the wider creative team.

You believe regulated doesn’t have to mean generic.





You know how to find a human story inside a product benefit and personality inside an approved claim. You understand that sometimes the smartest piece of copy is a killer headline, sometimes it’s a social hook, and sometimes it’s making complicated science feel incredibly simple.

You want to write for health and wellness brands without making them sound like traditional pharma brands.

Key Responsibilities

Write headlines, scripts, social copy, campaign copy, product stories, digital content, OOH and retail copy.

Turn scientific information, product benefits and approved claims into clear, engaging consumer copy.

Contribute to creative concepts and campaign narratives with the wider creative team.

Develop different copy angles, hooks and executions.

Collaborate with Art Directors to ensure words and visuals work together.

Adapt tone of voice across brands, audiences, channels and formats.

Work creatively within claims, substantiation and regu

📌 Creative Copywriter (Barcelona)
🏢 Dragons Group
📍 Barcelona