COMPANY

All Sport is a family-owned business founded in Belgium in the 1970s, where the headquarters and warehouse are still located today. Over the years, our company and organization have grown internationally.

Our goal is to successfully establish brands within the European market by focusing on customer needs, maintaining close contact with the brands, and translating them to the local market.

Our sales teams invest in long-term, local relationships with our customers. They are driven by their ambition to inform, inspire, and provide support.

We stand out through our personal approach and solution-oriented mindset. We invest in local offices, showrooms, the integration of specialized sales teams, and multilingual customer service.

VALUES OF OUR COMPANY

1. Passion — We use our drive and commitment to motivate and inspire others.
2. People — People are the core of our company; they make the difference.
3. Entrepreneurial — We are ambitious and not afraid to take on new challenges.
4. Diversity — We believe that diversity promotes creativity and that different perspectives feed the best ideas.

POSITION

As the Senior Nike Direct Europe Sales Manager, you will be responsible for driving sales performance and commercial execution across the Nike Direct business in Europe. You will manage a portfolio of strategic Nike direct-to-consumer accounts, build strong customer partnerships and support the delivery of regional sales, margin and growth targets.

This role combines hands-on account management with team leadership. You will lead, coach and support the sales team, ensuring clear priorities, strong execution and a high-performance way of working. Working closely with Nike, brand offices and internal cross-functional teams, you will help translate commercial strategy into effective seasonal plans, customer commitments and business results.

With a strong understanding of the European marketplace, customer needs and retail trends, you will identify opportunities for growth, improve operational effectiveness and contribute to the continued development of the Nike Direct business across Europe.

Tasks and Responsibilities

Leadership

- Represent All Sport’s vision, values and commercial standards with the team, customers and partners.
- Support the delivery of commercial strategies aligned to Nike Direct Europe priorities and All Sport growth ambitions.
- Translate business priorities into clear team objectives, seasonal plans and customer actions.
- Demonstrate strong commercial awareness and an understanding of market dynamics, customer trends and competitive activity.
- Lead, coach and motivate the sales team to deliver individual, customer and regional targets.
- Build a collaborative, accountable team culture with strong communication, follow-through and performance ownership.
- Monitor key retail performance indicators, including sell-through, inventory health and profitability, taking action where required.
- Maintain a strong understanding of the retail landscape across all channels and build credibility with customers and partners.

Sales & Key Account Management

- Drive gross-to-net sales performance across the Nike Direct Europe account portfolio.
- Strengthen strategic customer relationships with Nike and licensee partners to support sustainable, profitable growth.
- Present seasonal assortments,



sales plans and business updates that secure customer commitment and quality orders.
- Ensure timely follow-up and resolution of customer inquiries, issues and opportunities.
- Negotiate and manage commercial agreements, trade terms and investment plans in line with company objectives.
- Identify and pursue new business opportunities within the portfolio.
- Develop a thorough understanding of the company's products, services and brand portfolio.
- Build and maintain effective working relationships with brand partners and brand offices.
- Build and manage a clear go-to-market calendar that connects Nike and licensee priorities with seasonal execution.

People Management

- Lead, coach and develop the sales team, supporting both business delivery and individual growth.
- Set clear objectives, expectations and priorities, reviewing progress through regular performance conversations.
- Conduct market visits and customer meetings to support team development and business delivery.
- Provide constructive feedback and performance coaching to support individual growth and team effectiveness.
- Promote fairness, accountability and compliance with company policies, including expense and travel guidelines.

Cross-Functional Team Leadership

- Align Sales, Merchandising, Customer Service, Operations, Commercial Operations and Finance around account priorities and execution needs.
- Foster strong collaboration and communication across functions to support account and business objectives.
- Ensure seasonal plans, customer commitments and key initiatives are delivered on time and to the expected standard.
- Work closely with internal stakeholders to resolve challenges, identify opportunities and improve ways of working.
- Improve ways of working by identifying operational blockers, resolving issues and strengthening planning discipline.
- Contribute to the delivery of sustainable growth and customer satisfaction across strategic accounts.

Key Skills & Capabilities

Sales & Commercial Acumen

- Strong experience in sales planning, strategic account management and commercial execution.
- Strong understanding of the European Nike Direct, direct-to-consumer and strategic account landscape.
- Strong commercial awareness with the ability to interpret sales performance, gross-to-net performance, profitability, sell-through and customer productivity metrics.
- Proven ability to identify growth opportunities and convert them into sustainable business results.
- Strong negotiation and relationship-building skills with Nike, strategic customers, licensee partners and internal stakeholders.
- Deep understanding of customer needs, market trends, seasonal trading dynamics and competitive activity.

Execution & Stakeholder Management

- Highly organised with strong attention to detail, ownership and follow-through.
- Able to manage multiple customers, seasonal milestones, commercial priorities and deadlines simultaneously.
- Effective communicator with the ability to influence Nike,



customers and internal stakeholders across cultures, countries and functions.
- Strong problem-solving skills with the ability to navigate complex business challenges and keep execution moving.
- Capable of coordinating cross-functional teams to turn customer priorities into clear actions, timelines and business outcomes.

Leadership & Ways of Working

- Comfortable operating in a matrixed, fast-paced environment with competing priorities.
- Leads through collaboration, accountability, clear communication and a strong customer-first mindset.
- Able to challenge constructively, resolve tensions and keep stakeholders aligned around shared commercial priorities.
- Hands-on leader who can move confidently between strategic customer conversations and day-to-day commercial execution.
- Demonstrates resilience, adaptability and a proactive approach to delivering results.
- Committed to developing people, fostering teamwork and building a high-performance sales culture.

Experience & Background

- 7+ years of experience in sales, senior key account management, business development or commercial management.
- Proven experience managing strategic customer relationships and delivering commercial growth.
- Experience working with Nike Direct, direct-to-consumer, or strategic retail account models would be a strong advantage.
- Experience working across European markets and diverse customer landscapes.
- Strong track record of achieving sales targets and driving profitable business performance.
- Experience influencing and coordinating cross-functional teams to achieve business objectives.
- Background within sport, lifestyle, fashion or consumer goods preferred.
- Experience managing complex customer portfolios across multiple countries or channels.
- Fluent in English. Understanding of Dutch and other European languages would be advantageous
- Prior experience in commercial reporting, sales analysis, forecasting and business presentations.

Success Measures

Success in this role looks like:

- Consistent achievement of sales, margin and profitability targets.
- Sustainable growth across the account portfolio.
- Strong customer partnerships built on trust, performance and collaboration.
- Best-in-class execution of seasonal plans and commercial initiatives.
- Healthy sell-through performance and marketplace inventory management.
- High levels of customer satisfaction and retention.
- Effective cross-functional collaboration that drives business results.
- A motivated, high-performing sales team that delivers against objectives.
- Identification and conversion of new business opportunities.
- Accurate forecasting, planning and commercial execution.
- Profitable, sustainable growth aligned with company objectives

WHAT DO YOU GET IN RETURN

- Challenging function within a fast-growing family business
- Employed within the retail and sports sector, working for top brands such as Nike and Jordan
- Many independence and work from home options
- Permanent support by internal team
- Fixed salary & Netto allowance
- Variable bonus scheme
- Hospitalization insurance
- Company car
- Mealvouchers (BE)
- Mobile phone & laptop

READY FOR KICKOFF?

Can you already see yourself sprinting toward success in this role? Apply now & become our Senior Sales Manager Nike Direct

Together, we achieve top performance, both in the workplace and beyond.

📌 Senior sales manager nike direct (España)
🏢 All Sport Group
📍 España