This job is with ABB, an inclusive employer and a member of myGwork – the largest general platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

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- Drive software business development by identifying, qualifying, and progressing new opportunities within the welding market.

- Own and grow a healthy sales pipeline together with local sales teams and channel partners.

- Develop commercial account plans for strategic customers and support negotiations to successfully close software opportunities.

- Identify upselling and cross-selling opportunities within existing customer accounts to maximize software adoption and recurring revenue.

- Represent ABB Robotics at industry events, customer workshops, and trade shows to increase market awareness and generate leads.

- Support go-to-market activities, including product launches, value proposition development, and sales enablement.

Our team dynamics :

You will join a global and dynamic sales and marketing team within the Software & Digital division. You will collaborate closely with sales professionals, product specialists, and engineering teams who are passionate about bringing innovative welding software solutions to market. This is a a role with high visibility and the opportunity to shape how ABB enters the welding software market.

Qualifications for the role:

- Bachelor's degree in Engineering, or a related field

- 5+ years of experience in software sales, technical sales, business development, sales engineering, or customer success within industrial automation, robotics, or manufacturing software





- Proven track record of influencing or closing complex B2B software sales

- Experience managing customer relationships throughout the entire sales cycle, from opportunity identification to post-sales expansion

- Strong commercial mindset with the ability to identify business opportunities and drive revenue growth

- Proven experience working in or supporting the welding sector

- Ability to articulate complex technical concepts in simple, customer-friendly language

- Excellent communication skills in English and strong ability to engage with diverse stakeholders

- Willingness to travel to customer sites for demonstrations and visits

Nice to have:

- Experience with ABB Robotics' software platforms (such as RobotStudio), or other welding simulation tools

- Deep expertise and passion for welding processes, techniques, and industry best practices - you understand the welding market and its challenges

- Track record of successfully bringing technical solutions to market in industrial sectors

- Experience working with cross-functional teams in product development or go-to-market activities

What's in it for you:

This role offers the unique opportunity to shape a growing market segment and make a direct impact on ABB's welding software strategy.

You will:

- Drive business growth by combining software sales, customer success, and technical expertise

- Build long-term relationships with leading manufacturers and strategic partners

- Gain exposure to ABB's broader Software & Digital portfolio and global commercial organization.

- Be part of the launch and growth of an exciting new software business with high visibility and international impact

We value people from different backgrounds. Could this be your story? xqziphu Apply today or visit to read more about us and learn about the impact of our solutions across the globe.

📌 Global Welding Software Sales Manager (Madrid)
🏢 Abb
📍 Madrid