Gong is looking for a senior event marketing leader to own and evolve Gong’s third-party event strategy. This role is responsible for building a best-in-class portfolio of industry conferences, sponsorships, programs, and activations that generate and accelerate pipeline, strengthen customer relationships, and elevate Gong’s brand
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This is a strategic, high-visibility role that requires equal parts strategic planning, business acumen and operational excellence. You’ll define where Gong invests, build scalable event strategies aligned to GTM priorities, influence senior stakeholders, negotiate high-value partnerships, and deliver flawless execution from planning through post-event measurement
Success in this role requires exceptional attention to detail, strong executive influence, and an unwavering commitment to delivering world-class experiences that drive measurable business impact
Own Gong’s Third-Party Event Strategy
Develop and lead Gong’s integral third-party event strategy, including industry conferences, sponsorships, programs, and activations
Evaluate opportunities through the lens of business impact, audience fit, pipeline generation, customer engagement, and brand value to determine where Gong should invest
Build and manage the annual third-party events roadmap, ensuring alignment with company priorities, sales objectives, and regional GTM plans
Continuously evaluate portfolio performance and identify opportunities to optimize, expand, or sunset programs based on business outcomes
Lead End-to-End Program Execution
Own every aspect of event execution, including sponsorship negotiations, contract management, booth strategy and design, logistics, field enablement, executive preparation,



content coordination, onsite management, and post-event follow-up
Establish and maintain exceptionally high standards of operational excellence, ensuring every event reflects Gong’s brand and delivers a seamless experience for customers, prospects, partners, and internal stakeholders
Anticipate risks, proactively solve problems, and drive projects forward with minimal oversight
Influence Cross-Functional Teams
Serve as a trusted strategic partner to Sales, Field Marketing, Demand Generation, Customer Success, Partnerships, Brand, and Executive Leadership
Align event investments with pipeline goals, account priorities, and business objectives while balancing stakeholder needs and budget considerations
Build strong relationships internally and externally to maximize the impact of every program
Measure & optimize:
Define success metrics for every event and evaluate performance across pipeline, revenue influence, customer engagement, executive meetings, and brand impact
Present recommendations, insights, and portfolio performance to senior leadership, using data to inform future investment decisions
Continuously improve processes, reporting, and operational efficiency to scale Gong’s third-party event program
Manage events & work streams across Strategic Events Portfolio:
Play a key role in planning and executing Gong’s annual flagship conference, Celebrate, owning critical workstreams such as: registration strategy, sponsor management,



ancillary programs, logistics, and more
Support and own proprietary event programs (roadshows, dinners, etc). Everyone on the events team owns & operates programs across the portfolio
Benefits
Mental health support resources
Work from home stipend
Generous vacation days
Quarterly recharge company shutdowns
Parental leave
Employee equity
Commuter & parking benefits
Retirement savings
Training & development programs
Employee resource groups
Mentorship opportunities
Flexible wellness fund
Qualifications xhfqzwm
10+ years of experience leading B2B event marketing or field marketing programs, preferably within high-growth SaaS organizations
Demonstrated success owning and evolving a strategic event portfolio with measurable impact on pipeline, revenue, and customer engagement
Outstanding project management and organizational skills with meticulous attention to detail and the ability to manage multiple complex initiatives simultaneously
Strong commercial acumen with experience evaluating investment decisions, managing significant event budgets, negotiating sponsorships, and measuring ROI
Highly proactive, resourceful, and comfortable operating independently in a fast-paced, high-growth environment
A continuous improvement mindset with a passion for raising the bar and building scalable, best-in-class event programs
Strong executive presence with experience influencing senior leaders and building alignment across Sales, Marketing, Partnerships, and Executive stakeholders
Proven ability to think strategically while executing with precision and consistently delivering exceptional experiences
Willingness to travel as needed to support key events (up to 35-40% in high seasons) throughout the year
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📌 Senior Event Marketing Manager (Salt)
🏢 Gong
📍 Salt