ОписаниеSITA provides technology and communication innovations that support airports, airlines, borders, and the general air travel industry. Its solutions serve international airports and transportation and government clients worldwide.ЗадачиDevelop clear, compelling, and differentiated value propositions and messaging for Borders journeys and productsDesign, develop, and execute integrated go-to-market marketing programs across the marketing lifecycle, including internal communications, PR, and eventsCollaborate with Product Managers on product launches and ensure consistent branding and messaging across channelsCurate thought leadership content addressing market trends and customer challengesOwn the creation and management of external content, including web content, case studies, webinars, and social mediaMaintain message consistency across communicationsProvide sales teams with collateral and messaging aligned with customer needs and revenue and pipeline objectivesSupport the bid team with deal-based marketing and value propositions for proposals and pitchesOwn the planning and positioning of the Borders business at major eventsPartner with cross-functional teams to align stands and materials with strategic goals and market positioningLead competitive analysis and assessment of market needsUse market insights to shape messaging and product positioningAnalyze campaign performance against marketing KPIsPresent performance reports to stakeholders and make data-driven adjustmentsТребования3–5 Years of proven experience in product marketingStrong track record of developing and executing go-to-market strategies and campaignsExperience working with product management, sales, and MarCom teams in complex environmentsExcellent written and spoken English skillsDeep understanding of market dynamics, customer insights, and competitive landscapesHands‑on experience managing large‑scale product launches across multiple regionsExcellent communication and writing skillsExperience with marketing analytics and reporting toolsProject management experience with multiple simultaneous projectsStrong organizational, leadership, and time‑management skillsCustomer‑centric approach to understanding pain points and tailoring marketing activitiesNice to have: Experience in aviation, passion for travel and the Aviation and IT industriesУсловияWork from home up to 2 days per week, depending on team needsFlex Day scheduleWork from any location in the world for up to 30 days per yearEmployee Assistance Program for employees and dependents 24/7, 365 days per yearChampion Health personalized wellbeing platformTraining platforms including LinkedIn LearningCompetitive benefits aligned with the local market and employment status
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📌 product marketing manager for border technology (Barcelona)
🏢 Enfint
📍 Barcelona