Multiplica Talent is looking for you: we are a human resources consultancy focused on recruiting the best digital talent.We’re looking for aCRO superstar to join the team of a Spanish multinational commercial bank and financial servicescompany to help improve the engagement ratio of its users. The purpose of this role is to define, analyze and optimize online performance by suggesting appropriate change and improvements to customer experience and in return driving profitable sales.Perfect for someone with experience across conversion (CRO), A/B testing, and data (strong testing and data-led mindset). – You will own the customer journey!Responsibilities:Plan & implement the customer experience strategy (CRO) to drive improvements & maximize sales.Create a user experience that leads to conversion and a continued relationship between brand and customer.Lead A/B testing and optimization plans.Work closely with performance-marketing team (PPC & SEO)
to ensure prioritization and opportunities are capitalized onPlan & implement a Digital Analytics & Optimisation strategy to drive improvements & maximize sales.Contribute to the development of an effective Online marketing planIdentify usability issues and make recommends for changeBe the lead in the use of Web Analytics & Optimisation toolsProduce test summary reports; communicating findings and recommendations/best practices to the Performance Marketing team.Requirements:Experience of Conversion Rate OptimisationExperience with testing hypothesis using A/B testing softwareExpert in analytics tools with focus on Adobe Target and AnalyticsProven in depth customer understanding and ability to turn insight into work plansPassionate about testing, data and UX for the benefit of the businessExperience in Fintech industry highly appreciatedCompetitive salary with a distinct career development opportunityImpact millions of customers and be part of the change
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