Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Director of International Franchise Development to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.
As the Senior Director of International Franchise Development, you will be responsible for spearheading the strategic growth and expansion of our Purpose Brands franchise network through international franchise development, master franchise sales, and strategic market expansion.
This role offers a unique opportunity to shape the future international growth strategy of the world's largest fitness franchisor, with exposure to executive leadership and the ability to influence the growth of multiple global brands.
In this role you will also work closely with the leaders of the International Purpose Brands Business Teams in the region to support further growth of existing franchise partners and secure solid growth across the brand(s).
For one brand, this will mean rebuilding the sales approach: designing the playbook, driving pipeline generation, and instilling the processes required to scale. For another, it will mean sustaining and accelerating momentum in a well-established, scaled system while translating that growth model into new geographies and formats.
This role will partner closely with Brand Presidents to shape brand-specific development strategies that align with Purpose Brands’ broader expansion goals. Lead market research and analysis to identify target demographics, competitive landscapes, and market trends to inform franchise development initiatives and spearhead them for the respective brand.
Cultivate and maintain relationships with prospective franchise partners, developers, and industry stakeholders to promote brand awareness and facilitate partnership opportunities.
Collaborate with cross-functional teams including legal, finance, operations, and marketing to develop franchise models, agreements,



and support systems or products tailored to international markets and their success.
Lead the development, negotiation, and execution of franchise and master franchise agreements, building strategic partnerships with qualified franchise operators and investors in complex international markets.
Keep current on industry best practices, regulatory requirements, and emerging trends in franchise development to inform business strategies and initiatives.
Prepare regular reports and presentations to senior leadership on franchise development activities, performance metrics, and growth opportunities.
Share the best practices of Purpose Brands domestic departments and Franchise Development Team to Master franchisees across the Purpose Brands International Units.
Proven commercial and deal-making orientation, with the ability to identify, cultivate, negotiate, and close sophisticated international franchise and master franchise opportunities.
Strong strategic and tactical communication, planning and execution skills with a integral lens.
Identify and analyze information to solve problems or make recommendations that make an impact on the business performance of a market.
In-depth understanding of international business practices, market dynamics, regulatory environments, and cultural nuances across different regions.
Strong understanding of international franchise markets, including market dynamics, competitive landscapes, cultural considerations, and the commercial factors that influence successful franchise expansion.
15 years of progressive experience in international franchise development, franchise sales, business development, or a related commercial development function,



with a proven track record of driving growth across multiple countries and markets.
~ Extensive experience in international franchise development, including franchise sales, master franchise development, partner recruitment, negotiation, and contract execution. Demonstrated track record of sourcing, developing, negotiating, and closing complex franchise development opportunities with senior franchise partners and investors.
~ Strong cultural awareness and sensitivity are critical for navigating diverse international markets. Experience working with teams and clients from different cultural backgrounds is highly valuable.
~ This position requires a minimum of 8–10 weeks of international travel (including solo) in the calendar year to Purpose Brands’ existing and new development markets. Additionally, some of this travel will be over weekends and/or holidays. Must be able to obtain and maintain a valid passport and obtain required visas for travel to existing and new markets.
Medical, Dental and Vision Coverage
~ Hybrid Work Environment
~ Unlimited Time off + Paid Holidays
~ Brand Discounts & Reimbursements
~ Professional Development Opportunities
~ Purpose Brands LLC, Currently Observe The Following Hybrid Work Model For Employees At Our Boca Raton (FL), Woodbury (MN), And Seattle (WA) Offices
Remote optional: Mondays, Tuesdays, Wednesdays and Thursdays
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

📌 Senior Director of International Franchise Development (España)
🏢 Purpose Brands
📍 España