We’re Adevinta , a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to integral data.
We are seeking a highly skilled and strategic Marketing Analytics Lead to build and lead the marketing analytics function across coches.net, motos.net, and Milanuncios. This is a critical individual contributor role, reporting directly to the CMO and working closely with the Marketing Leadership Team, Product, Data, and different Business Units.
Your mission will be to transform marketing performance through data: measuring what matters, predicting what’s next, and enabling smarter, faster decisions. You’ll work across Paid, Owned, and Earned channels, and bring deep expertise in incrementality, segmentation, AI, CLTV modeling, and performance forecasting. Marketing Performance & Measurement
Define and lead the end-to-end measurement framework across all marketing
Own Marketing Mix Modeling (MMM), incrementality frameworks, and multi-touch attribution (MTA) in collaboration with the Data team
Design and analyze A/B tests, geo-holdouts,



and lift studies to validate impact and guide investment channels (Paid Media, CRM, SEO, App, Brand)
Develop and maintain customer segmentation models based on demographics, behavior, channel touchpoints, and lifecycle stage
Work on individual customer predictions to support personalization, targeting, and CRM decisioning
AI & Predictive Marketing
Build and deploy AI/ML models to support budget optimization, LTV forecasting, creative testing, churn prediction, and audience ranking
Identify and experiment with new AI-driven tools to improve marketing precision and efficiency
Drive the adoption of predictive insights across marketing planning and operations
Data Infrastructure & Tracking
Partner with Tech and Data teams to ensure reliable data pipelines, event tracking, and schema design that meet marketing’s needs
Audit and improve data integrity across touchpoints, ensuring consistent measurement from source to dashboard
Define marketing data requirements for new tools, features, and customer journeys
Serve as the marketing lead for data enablement and automation, aligning infrastructure and tooling with marketing strategy
Define standards for segmentation, enrichment, lead scoring, and campaign performance
Create frameworks for data quality checks,



workflow reliability, and remediation with analytics and campaign teams. Influence the evolution of the marketing tech stack, ensuring it supports future measurement and personalization needs.
5+ years of experience in Marketing Analytics, Data Science, or Growth roles with strong business orientation
~ Expertise in big data environments (e.g., BigQuery, Snowflake), SQL proficiency, and working knowledge of Python or R
~ Knowledge of tools like GA4, Looker, AppsFlyer, Tableau, Braze
~ Strong track record in MMM, attribution, incrementality, cohort analysis, and predictive modeling
~ Experience applying AI/ML to marketing use cases: spend optimization, audience modeling, churn prediction, etc
~ Ability to translate data into strategic recommendations with commercial and business impact
~ Fluent English, both written and spoken

Participation in our Short Term Incentive plan (annual bonus)
just make sure you have internet connection!
Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. Mid-Senior level

Full-time

Marketing
Technology, Information and Internet
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📌 Marketing Manager - Remote / Work from Home (Barcelona)
🏢 Adevinta Spain
📍 Barcelona