What You'll Do

CRM

- Coordinate CRM and email marketing campaigns.

- Manage customer databases and audience segmentation.

- Support the design and optimisation of customer journeys.

- Coordinate marketing automation initiatives with external partners.

- Monitor campaign performance and recommend improvements.

- Contribute to the development of customer retention and loyalty initiatives.

Social Media

- Manage the social media content calendar.

- Coordinate content agencies and community management activities.

- Publish content across corporate social media channels.

- Monitor conversations, trends and engagement opportunities.

- Prepare social media performance reports.

- Identify new opportunities to strengthen the brand's digital presence.

Website & Digital Assets

- Update website content.

- Coordinate digital development requests with agencies and suppliers.

- Review lead generation forms and digital customer journeys.

- Ensure a high-quality digital customer experience across all touchpoints.

Reporting & Performance

- Prepare regular marketing performance reports.

- Analyse key digital performance indicators.

- Support the measurement of digital campaigns.





- Identify optimisation opportunities based on data and insights.

We're Looking For Someone Who...

- Enjoys executing as much as planning.

- Is highly organised and methodical.

- Has a genuine curiosity and a continuous learning mindset.

- Is comfortable managing multiple projects simultaneously.

- Can prioritise effectively in a fast-changing environment.

- Has strong attention to detail.

- Takes initiative and actively looks for ways to improve processes.

- Enjoys working collaboratively within a team.

- Is resourceful and solution-oriented when facing challenges.

- Thrives in dynamic environments where processes are still evolving and the business is being built.

Requirements

- 5–6 years of experience in Digital Marketing, CRM or Social Media.

- Experience with CRM and/or email marketing platforms.

- Experience managing corporate social media channels.

- Working knowledge of Google Analytics 4.

- Advanced Microsoft Excel and PowerPoint skills.

- Professional level of English.

Experience in the automotive industry, retail or companies operating through a dealer or distribution network will be considered a strong advantage.

📌 Digital & CRM Specialist (Alcobendas)
🏢 GWM España
📍 Alcobendas