Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. The role is critical to transforming media data into a core business driver, enabling: advanced performance measurement scalable AI and data use cases The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Global Paid Media Data Manager Global

Social Data Data Manager Global Media Data Product Manager Global Media Tracking Manager You will build a strong center of expertise, combining: media analytics data governance & tracking data products Language: English (mandatory) What youll get to do Media Data Strategy &

• Transformation Define and lead the global Media Data strategy and roadmap Position media data as a strategic asset supporting business growth and transformation AI‐driven use cases Advanced Measurement &

• Performance Excellence Lead end-to-end media measurement strategy, including: Brand & performance measurement optimize media investments support budget allocation decisions Drive the evolution towards holistic, cross‐channel performance measurement Media Data Ecosystem, Governance &

• Tracking Define and enforce global media data standards, including: data models across Paid / Owned / Earned Ensure data quality, consistency,



and scalability across all markets and platforms Partner with Tech and Data Governance teams to build a robust, future‐proof ecosystem Data Products &

• Scalable Activation Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases) Ensure delivery of self‐serve, high‐quality analytics assets Drive adoption of data solutions across brands and markets Transform complex analyses into clear, actionable business recommendations media performance Act as a trusted partner for senior stakeholders on media investment decisions Act as the key interface between Business, Media, Tech, Data, and external partners General &

• Local Marketing teams Media agencies Data &

• Tech teams Align stakeholders around a shared measurement and data vision Build and lead a high‐performing team of media data experts data product mindset Wed love to meet you if you have Experience 12+ years in media analytics, data, or digital performance roles Experience leading teams and building data capabilities at scale Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty...) Media tracking & data collection (GA4, tagging, etc.) SQL / data environments (Big Query) Data visualization tools (Tableau, Power BI, Looker) Data products and data lifecycle (from ingestion to activation) Ability to translate complex data into impact for business stakeholders High capability to manage multiple projects and stakeholders simultaneously Data expert with strong pragmatism A range of learning and development opportunities An international company with plenty of opportunities to grow

📌 Global Head of Media Data (Barcelona)
🏢 Puig
📍 Barcelona