Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.

The role is critical to transforming media data into a core business driver, enabling:

smarter investment decisions advanced performance measurement scalable AI and data use cases The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership You will lead a multidisciplinary team including:

Global Paid Media Data Manager

General Social Data Data Manager

Global Media Data Product Manager

Global Media Tracking Manager

You will build a strong center of expertise, combining: media analytics data governance & tracking data products The Opportunity Location: Barcelona

Language: English (mandatory)

What youll get to do Media Data Strategy & Transformation

Define and lead the global Media Data strategy and roadmap

Position media data as a strategic asset supporting business growth and transformation

Build a long‐term vision integrating:

measurement consumer understanding

AI‐driven use cases

Advanced Measurement & Performance Excellence

Lead end-to-end media measurement strategy, including:

Attribution frameworks

Brand & performance measurement

Oversee econometric and advanced analytics approaches to:

quantify marketing impact optimize media investments support budget allocation decisions

Drive the evolution towards holistic, cross‐channel performance measurement

Media Data Ecosystem, Governance & Tracking





Define and enforce global media data standards, including:

tracking frameworks (tagging, pixels, taxonomy)

KPI harmonization data models across Paid / Owned / Earned

Ensure data quality, consistency, and scalability across all markets and platforms

Partner with Tech and Data Governance teams to build a robust, future‐proof ecosystem

Data Products & Scalable Activation

Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)

Define roadmap, use cases, and prioritization based on business value

Ensure delivery of self‐serve, high‐quality analytics assets

Drive adoption of data solutions across brands and markets

Insight Generation & Business Impact

Transform complex analyses into clear, actionable business recommendations

Build strong narratives linking

media performance consumer behavior business outcomes

Act as a trusted partner for senior stakeholders on media investment decisions

Cross‐functional Leadership & Stakeholder Management

Act as the key interface between Business, Media, Tech, Data, and external partners

Collaborate with

Global & Local Marketing teams

Media agencies

Tools vendors

Data & Tech teams

Align stakeholders around a shared measurement and data vision

Team Leadership & Capability Building

Build and lead a high‐performing team of media data experts

Develop capabilities across

advanced analytics data product mindset business translation of insights





Create a culture of excellence, ownership, and innovation

Wed love to meet you if you have Experience 12+ years in media analytics, data, or digital performance roles

Strong experience in advanced measurement (MMM, attribution, econometrics)

Proven track record managing complex, cross‐functional programs

Experience leading teams and building data capabilities at scale

Background in consumer goods, beauty, or luxury is a strong plus

Technical & Functional Expertise Deep understanding of:

Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty...)

Media tracking & data collection (GA4, tagging, etc.)

Cross‐channel measurement frameworks

Strong analytical background (econometrics, statistics, modeling)

Experience with

SQL / data environments (Big Query)

Data visualization tools (Tableau, Power BI, Looker)

Data products and data lifecycle (from ingestion to activation)

Leadership & Soft Skills Strategic thinker with strong business knowledge

Ability to translate complex data into impact for business stakeholders

Excellent communication and influencing skills

High capability to manage multiple projects and stakeholders simultaneously

Strong collaboration mindset across business and tech teams

Mindset Business-driven and impact-oriented

Data expert with strong pragmatism

Curious, forward‐looking, innovation‐driven

Hands‐on when necessary, but operating at strategic leadership level

We welcome Creators Of All Kinds.

A few things youll love about us An entrepreneurial, creative and welcoming work culture A range of learning and development opportunities An international company with plenty of opportunities to grow A competitive compensation & benefits package

📌 Global Head of Media Data (Barcelona)
🏢 Puig
📍 Barcelona