DESCRIPTION

The Project:
Bonmont Resort is a new international destination currently in pre-opening phase in Tarragona, Spain. The project will combine a premium hotel, an international golf offering and complementary facilities, with a clear focus on international guests and the premium leisure market. The opening is planned for 2027.
- The Role:
We are looking for the founding Director of Sales & Marketing to position and launch Bonmont Resort in selected international markets ahead of the 2027 opening. The role will turn the concept of Bonmont into a compelling market proposition, generate demand before opening and build a commercial platform across the hotel, golf and complementary facilities.
- What you will do:
Develop the positioning, value proposition and commercial narrative for Bonmont Resort.

Build and execute the sales, marketing, distribution, communications and pre-opening launch plans.

Identify priority source markets, customer segments, channels and commercial opportunities.

Develop the MICE and groups strategy, alongside leisure,



luxury travel and golf-related opportunities.

Build relationships with key accounts, luxury travel advisors, tour operators, golf partners, consortia and other international partners.

Create a coordinated commercial approach across the hotel, golf and complementary facilities.

Build the sales and marketing organisation, capabilities, budgets, targets and ways of working.

Lead pre-opening demand generation, pipeline development, contracting and market activation.

Establish the commercial reporting framework, forecast process and KPIs required to measure progress.

Represent Bonmont Resort with industry partners, media, travel networks and international market stakeholders.

REQUIREMENTS:
What we are looking for:
Demonstrated senior commercial experience in international luxury hospitality, resorts or premium leisure destinations.

Experience in hotel positioning, launch, pre-opening or repositioning.

Strong underst

📌 Director of Sales (Tarragona)
🏢 Arabella
📍 Tarragona