Location: Barcelona, Berlin or Hamburg
Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets.
As a key member of the CRM team, you’ll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth.
YOUR DAILY ADVENTURES WILL INCLUDE:
Drive the technical design, implementation, optimization, and scalability of CRM systems.
Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals.
Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency.
Ensure data quality, integrity, and compliance through audits and analysis.
Troubleshoot CRM performance issues and optimize system functionality.
Analyze CRM data to generate insights and recommendations.




Manage technical vendors and maintain system documentation.
Develop in-app messages and email templates using HTML, CSS, and JavaScript.
Write SQL and Python scripts for segmentation and ETL processes.
Our MarTech stack: Braze | Tableau | Mixpanel & more
TO BE SUCCESSFUL IN THIS ROLE:
Bachelor's degree in Information Technology, Computer Science, Business, or a related field.
Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery.
Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications.
Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization.
Strong analytical and problem-solving skills with a data-driven mindset.
Experience with API integrations and understanding of data structures and microservices.
Ability to collaborate with engineering teams in North America

📌 Senior CRM Technology Manager (Barcelona)
🏢 Freenow by Lyft
📍 Barcelona