HCP Global Omnichannel Lead
You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an HCP Global Omnichannel Lead, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
About the Job:
Lead initiatives that advance our brands and strengthen our reputation worldwide.
Mentor and uplift emerging talent while pushing your own growth and influence.
Put purpose into practice — embedding sustainability, access and social impact into every decision.
Model the challenger mindset: question complexity, act with integrity and make things radically simple.
Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
Main Responsibilities:
Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
Provide strategic guidance to markets/brands on reach strategy,



including HCP segmentation, channel preferences, and KPI setting.
Develop general playbooks and best practices for HCP omnichannel journeys and campaign execution.
Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.
About You:
12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
Proven track record of building global-to-local HCP omnichannel models and proven track record in the clusters such as AMEA, Europe, LATAM, and ASEA.
Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
Experie

📌 HCP Global Omnichannel Lead (Barcelona)
🏢 Opella
📍 Barcelona