Digital Analytics, Measurement (Madrid)

Digital Analytics, Measurement (Madrid)

25 ago
|
Roche
|
Madrid

25 ago

Roche

Madrid

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Roche Pharma is looking for a Product Owner with strong expertise in digital analytics, web measurement and marketing technology to join our international Web Intelligence team. You will own and prioritize the product backlog for capabilities that enable Roche teams to measure, understand and optimize our external digital experiences across integral, regional and local websites.
Our core technology ecosystem includes Adobe Analytics, Adobe Experience Platform Data Collection (Adobe Launch) and Adobe Target, alongside consent management, reporting, SEO/GEO and the broader Adobe Experience Cloud ecosystem.




You do not need to be the engineer implementing every tag or the analyst building every dashboard. However, you need enough hands-on digital analytics and MarTech expertise to challenge requirements, understand implementation implications, make informed prioritization decisions and work credibly with analytics engineers, analysts, personalization specialists and web engineering teams.
You will operate within an international SAFe Agile Release Train, connecting Pharma and Diagnostics stakeholder needs with a shared analytics and optimization backlog.
Your Responsibilities
Analytics Product Ownership & Backlog
Own and prioritize the digital analytics and personalization backlog, translating business questions into clear epics and KPIs.
Balance stakeholder value with technical dependencies and compliance in a transparent prioritization process.
Lead contributions to SAFe Agile ceremonies, including PI Pla

📌 Digital Analytics, Measurement (Madrid)
🏢 Roche
📍 Madrid

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