Seyond is a leading global provider of image-grade LiDAR technology, powering a safer, smarter and more mobile world across the automotive, intelligent transportation, robotics and industrial automation sectors. Founded in Silicon Valley with strategically placed research and manufacturing facilities across the globe, Seyond is crafting LiDAR solutions that elevate autonomous driving and fuel the advancement of smart infrastructure development. Our dynamic portfolio – including ultra-long range flagship LiDAR sensor Falcon, mid-to-short range LiDAR sensor Robin and perception service software platform OmniVidi – powers automotive and ITS solutions for partners like NIO, Faraday Future, Exwayz and Hexagon.

Seyond is a leading global provider of image-grade LiDAR technology, powering a safer, smarter and more mobile world across the automotive, intelligent transportation, robotics and industrial automation sectors. Founded in Silicon Valley with strategically placed research and manufacturing facilities across the globe, Seyond is crafting LiDAR solutions that elevate autonomous driving and fuel the advancement of smart infrastructure development. Our dynamic portfolio – including ultra-long range flagship LiDAR sensor Falcon, mid-to-short range LiDAR sensor Robin and perception service software platform OmniVidi – powers automotive and ITS solutions for partners like NIO, Faraday Future, Exwayz and Hexagon.

Senior

Director of Sales, Europe SIMPL Business Unit — Intelligent Transportation Systems (ITS) Reports to: Philip Lassner, Head of Global ITS Business (ex-US/China) Full-time About Seyond SIMPL SIMPL is scaling its international footprint across Europe, APAC, and emerging markets, and is building out dedicated regional sales leadership to match the growth already underway in the Americas.

The Role

We are looking for a Senior Director of Sales to build and lead SIMPL's sales function across Europe — a role modeled on the regional sales leadership Seyond has already established in the Americas. You will report directly to Philip Lassner,



Head of General ITS Business, and will sit above SIMPL's country-level sales representatives across Europe, giving the region a single accountable sales leader for the first time. We need someone who has personally carried and exceeded a sales quota — not a candidate whose background is purely sales operations or account management — and who can also recruit, coach, and manage a small, distributed team of regional reps as the European organization scales.

Build and lead SIMPL's European sales organization, recruiting, onboarding, and coaching country and regional sales representatives. Develop and execute go-to-market strategy across both SIMPL verticals: urban intersection management and inter-urban highway/tunnel/tolling detection. Own the European sales pipeline and forecast in HubSpot, maintaining accurate deal ownership, stage progression, and close-date discipline.

Collaborate with the Head of Global ITS Business and BU leadership on regional pricing, deal structuring, and strategic account planning. Establish clear rep-level KPIs that balance new-business generation with existing-account growth, supported by weekly activity tracking. 8+ years of B2B sales experience, ideally in ITS, smart infrastructure, industrial IoT/sensors, or another technical, tender-driven market. ~ A proven personal quota-carrying track record as an individual contributor — a genuine "hunter," not primarily an account manager or sales-ops leader. ~ Experience building or leading a distributed regional sales team, ideally spanning multiple European countries. ~ Comfort managing both channel relationships (distributors, OEMs, system integrators) and direct end-user/agency sales cycles. ~ Experience navigating public-sector or government tender processes is a strong plus. ~ Fluent English required; German or another majorEuropean language is a plus. ~ An existing network in European traffic management, tolling, or highway agencies. Familiarity with HubSpot or a comparable CRM.

Compensation Competitive base and incentive package, benchmarked to Director-level sales leadership roles in the European technology/industrial sector.

📌 Senior Manager - Tech Sales (La Mancha)
🏢 Seyond
📍 La Mancha