Business Development Representative – Paid Social - EuropeOur client is a forward-thinking integral digital marketing agency, specializing in mobile app performance. As they grow, the focus is to expand their expertise as a comprehensive media agency.We are looking for a hands-on Business Development Representative to grow our paid social agency business. A professional with a genuine drive and passion to succeed, with a proven track record of new business generation.Your primary responsibility will be to find and open new advertiser relationships: identifying companies that could benefit from our paid social expertise, engaging the right marketing decision-makers, starting relevant conversations and converting them into qualified opportunities.Success in this role starts with opening doors, generating qualified conversations and creating a strong pipeline.Key Responsibilities:Identify advertisers that could be a strong fit for our paid social services.Build target-account and decision-maker lists from scratch.Research companies, their acquisition strategy and potential paid-social opportunities.Prospect through LinkedIn, email and other relevant channels.Build and test outbound sequences and personalized messaging.Generate qualified conversations and meetings with marketing and growth decision-makers.Understand the prospect's current paid-media setup, challenges, objectives and commercial potential.Qualify opportunities based on factors such as need, budget,



decision process and timing.Introduce our paid social proposition clearly and commercially.Bring paid-social specialists into deeper conversations once an opportunity is qualified.Test different verticals, target audiences and messages.Use HubSpot and modern prospecting tools to organize and scale outbound activity.Attend industry events with a business-development mindset: research targets beforehand, arrange meetings, approach relevant prospects and create follow-up opportunities.Feed market insights back into the company so we can continuously refine our positioning and proposition.Requirements:MUST: 2–4 years in a new-business/opening role at a marketing/advertising agency, in paid-media or ad-tech sales (where the customer is the advertiser/marketing team), or in a commercial role selling a service (not only a product/SaaS subscription) directly to brands.MUST: Hands-on HubSpot experience.MUST: Comfort using AI tools to build pipeline and generate leads.MUST: Fluent in English.Preferred: Familiarity with the language of paid acquisition — CPA, CAC, ROAS, LTV, creative performance, attribution, campaign scaling, audience targeting and channel diversification.Strongly Preferred: Experience with Meta, TikTok, Reddit, Pinterest, Spotify, and other relevant social platforms.Strongly Preferred: Prior agency background.Core SkillsBusiness Development, New Business Development, Sales Prospecting, Lead Generation, Outbound Sales, HubSpot, Cold Outreach, Client Relationship Management, Sales Pipeline Management, Digital Marketing, Paid Social, Digital Advertising

📌 Business Development Representative - Paid Social (Madrid)
🏢 Expert Executive Recruiters (Eer Global)
📍 Madrid