Location: EMEA

Overview

Fifty5Blue is transforming integral Audience Operations, replacing fragmented processes, local workarounds and legacy applications with a standardised, digital-first and AI-enabled operating model. We are seeking a transformation leader to shape the future operating model, drive adoption of new capabilities and make the panelist journey a core design principle across all panel-related solutions.

Key Responsibilities

- Define and deliver the transformation roadmap across processes, products and enabling tools
- Own Audience Operations product and process priorities, aligned to business objectives
- Champion the panelist experience, using behavioural science and user research to redesign poor journeys and reduce friction across recruitment, onboarding, engagement and retention
- Lead transition from legacy applications and local workarounds to scalable enterprise platforms, user-facing tools and AI capabilities
- Partner with regional leaders to balance global standardisation with genuine local needs
- Lead Product Owners and Process Excellence specialists, working closely with COO, CTO and senior operations leaders

Experience & Leadership

- Experience leading operational transformation across processes, systems and ways of working
- Experience managing multidisciplinary teams across product ownership, operational design and process improvement
- Proven ability to influence senior stakeholders, drive decisions and operate across multinational environments

Product, Process, Technology & User Experience

- Ability to understand complex workflows, panelist journeys and operational environments,



including field-based applications and CRM-driven workflows
- Experience translating behavioural insights, user pain points and operational processes into product requirements and functional solutions
- Strong product ownership capability, including roadmap development, prioritisation and functional decision-making
- Ability to embed the panelist perspective into solution design, prioritisation, adoption, KPIs and operational performance management
- Experience with enterprise platforms, CRM, workflow tools, integrations, mobile applications or equivalent operational technology environments
- Understanding of AI capabilities and their practical application within operations

Operating Style & Mindset

- Proactive, resilient and comfortable operating in fast-moving environments
- Strong understanding of operational teams, including call centres, field operations, quality checking and local UAT

Stakeholder Management & Communication

- Excellent communicator, able to engage technical, non-technical and senior audiences
- Ability to communicate priorities, trade-offs and decisions with clarity
- Strong stakeholder management across operations, product, technology and commercial teams

Nice to Have

- Experience working with third-party systems integrators

Why Join Us

- Play a central role in transforming the largest area of our global business
- Define digital-first, user-centred solutions that improve operations, client outcomes and panelist journeys
- Partner with senior leadership across product, technology and operations

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📌 Audience Solutions Leader (Barcelona)
🏢 Ibope
📍 Barcelona