Описание:Manychat provides AI-powered automations that help creators and brands engage audiences across Instagram, Messenger, WhatsApp, and TikTok. It operates a conversational growth platform with more than 400 employees across three continents. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФЗадачи:- Design, run, and analyze experiments, including A/B tests, geo-holdouts, and incrementality tests, to measure the impact of marketing spend and campaigns- Apply causal inference methods to estimate channel and campaign impact from observational data- Own integrations with Meta, Google, TikTok, and similar ad platforms- Build and maintain data pipelines that bring campaign performance data into the warehouse- Build and maintain multi-touch attribution models across the customer journey- Validate attribution models against incrementality and causal inference results- Partner with Data Engineering on marketing data modeling and ensure pipelines are accurate, reliable, and scalable- Run ad-hoc analyses and build dashboards- Surface actionable insights for Performance Marketing, SEO, lifecycle marketing, and product marketing teams- Partner with Analytics and Marketing leadership on priorities and cross-functional projects,



including pricing and new product launchesТребования:- 5+ Years of relevant experience, including 2+ years of hands-on Marketing Analytics experience- Experience with SaaS products- Very strong SQL and BI tool skills- Proficiency in Python or R for experimentation and causal analysis- Hands-on experience designing and analyzing experiments, including A/B testing or geo-testing- Experience applying causal inference methods- Hands-on experience integrating with ad platform APIs and maintaining related data pipelines- Hands-on experience building or maintaining multi-touch attribution models- Ability to translate complex data into clear, actionable insights and communicate findings effectively- Extreme attention to detail and a high standard for analytical deliverables- Proactive mindset, ability to work independently, and ownership of initiatives- Nice to have: Experience in a fast-paced startup or scale-up environment, familiarity with Git and version control practices, prior collaboration with senior marketing leadership, experience with Marketing Mix Modeling, familiarity with Google Analytics, Google Ads and Meta BSУсловия:- Comprehensive health insurance for the employee and family- Professional development budget for conferences, online courses, and other relevant resources- Adaptable benefits package- Generous leave options- In-office meals and snacks- Company-funded sport activities, annual offsites, and team-building events#J-18808-Ljbffr

📌 Marketing Data Analyst For Saas Products (Barcelona)
🏢 Enfint
📍 Barcelona