Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.

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The role is critical to transforming media data into a core business driver, enabling:

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- smarter investment decisions

- advanced performance measurement

- scalable AI and data use cases

The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership

You will lead a multidisciplinary team including:

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- Global Paid Media Data Manager

- Global Social Data Data Manager

- Global Media Data Product Manager

- Global Media Tracking Manager

You will build a strong center of expertise, combining:

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- media analytics

- data governance & tracking

- data products

The Opportunity

Location: Barcelona
Language: English (mandatory)

What you'll get to do

1.

2.

Media Data Strategy & Transformation

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- Define and lead the integral Media Data strategy and roadmap

- Position media data as a strategic asset supporting business growth and transformation

- Build a long‑term vision integrating:

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- measurement

- consumer understanding

- AI‑driven use cases

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Advanced Measurement & Performance Excellence

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- Lead end-to-end media measurement strategy, including:

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- Attribution frameworks

- Brand & performance measurement

- Oversee econometric and advanced analytics approaches to:

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- quantify marketing impact

- optimize media investments

- support budget allocation decisions

- Drive the evolution towards holistic,



cross‑channel performance measurement

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Media Data Ecosystem, Governance & Tracking

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- Define and enforce global media data standards, including:

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- tracking frameworks (tagging, pixels, taxonomy)

- KPI harmonization

- data models across Paid / Owned / Earned

- Ensure data quality, consistency, and scalability across all markets and platforms

- Partner with Tech and Data Governance teams to build a robust, future‑proof ecosystem

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Data Products & Scalable Activation

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- Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)

- Define roadmap, use cases, and prioritization based on business value

- Ensure delivery of self‑serve, high‑quality analytics assets

- Drive adoption of data solutions across brands and markets

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Insight Generation & Business Impact

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- Transform complex analyses into clear, actionable business recommendations

- Build strong narratives linking:

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- media performance

- consumer behavior

- business outcomes

- Act as a trusted partner for senior stakeholders on media investment decisions

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Cross‑functional Leadership & Stakeholder Management

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- Act as the key interface between Business, Media, Tech, Data, and external partners

- Collaborate with:

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- Global & Local Marketing teams

- Media agencies

- Tools vendors

- Data & Tech teams

- Align stakeholders around a shared measurement and data vision

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Team Leadership & Capability Building

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- Build and lead a high‑performing team of media data experts

- Develop capabilities across:

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- advanced analytics





- data product mindset

- business translation of insights

- Create a culture of excellence, ownership, and innovation

We'd love to meet you if you have
Experience

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- 12+ years in media analytics, data, or digital performance roles

- Strong experience in advanced measurement (MMM, attribution, econometrics)

- Proven track record managing complex, cross‑functional programs

- Experience leading teams and building data capabilities at scale

- Background in consumer goods, beauty, or luxury is a strong plus

Technical & xqbhyrx Functional Expertise

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- Deep understanding of:

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- Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)

- Media tracking & data collection (GA4, tagging, etc.)

- Cross‑channel measurement frameworks

- Strong analytical background (econometrics, statistics, modeling)

- Experience with:

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- SQL / data environments (Big Query)

- Data visualization tools (Tableau, Power BI, Looker)

- Data products and data lifecycle (from ingestion to activation)

Leadership & Soft Skills

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- Strategic thinker with strong business knowledge

- Ability to translate complex data into impact for business stakeholders

- Excellent communication and influencing skills

- High capability to manage multiple projects and stakeholders simultaneously

- Strong collaboration mindset across business and tech teams

Mindset

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- Business-driven and impact-oriented

- Data expert with strong pragmatism

- Curious, forward‑looking, innovation‑driven

- Hands‑on when necessary, but operating at strategic leadership level

We welcome Creators Of All Kinds.

A few things you'll love about us

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- An entrepreneurial, creative and welcoming work culture

- A range of learning and development opportunities

- An international company with plenty of opportunities to grow

- A competitive compensation & benefits package

#J-18808-Ljbffr

📌 Global Head of Media Data (Barcelona)
🏢 Puig
📍 Barcelona