Select how often (in days) to receive an alert: Create AlertThe Global Product Marketing Manager drives upstream marketing for Agfa Radiology, translating product capabilities into compelling market narratives that resonate with clinical and commercial audiences. This role bridges R&D and commercial teams to define positioning, messaging, and go-to-market strategy for the full DR portfolio across all tiers and regions, ensuring the portfolio's value proposition is understood, differentiated, and consistently communicated globally.Key Responsibilities- Define and maintain global positioning, value proposition, and messaging architecture for the full DR product portfolio.- Develop Product Launch Plans (PLPs) in coordination with GPM, Sales, and regional Hub Leaders.- Create and maintain sales enablement assets: product briefs, battle cards, objection-handling guides, and ROI calculators.- Conduct ongoing competitive intelligence on key competitors and emerging OEMs.- Own the VOC (Voice of Customer) process with Global Application: co-run KOL interviews, user research, and clinical advisory board inputs.- Support regional Hub Leaders in customizing global messaging for Tier 1 markets.- Maintain deep understanding of market and clinical trends, customer segmentation, competitor strategy, performance and market share, and pricing and positioning across the DR category.- Serve as the global subject-matter expert on portfolio positioning for executive, investor, and analyst-facing communications.- Partner with the Global Ad&Promo Leader and Integral Digital Marketing Specialist to ensure product messaging is embedded consistently across campaigns, content,



and digital channels.- Track competitive win/loss trends and provide input into pricing strategy and product roadmap prioritization.- Support M&A, partnership, and new-market entry evaluations with product and market positioning input.Experience & Background- B2B marketing experience in medical imaging.- Demonstrated track record of full-cycle product launches in international markets.- Experience working with clinical stakeholders and KOLs in radiology or related specialties.- Experience in product positioning & messaging, competitive intelligence, and VOC & market research.- Typically, 5-8+ years in product marketing or upstream marketing roles, ideally in medical imaging or another regulated capital equipment industry.Technical & Functional Skills- Strong analytical capability: market sizing, competitive benchmarking, pricing analysis.- Ability to translate complex technical specifications into clear customer value language.- Digital radiography fundamentals.- CRM familiarity (Microsoft Dynamics preferred).Language & Interpersonal Skills- Cross-functional leadership and influence without authority.- Executive storytelling and the ability to present complex market narratives to senior stakeholders.- Strong written and verbal communication skills in English.Success Metrics / KPIs- Adoption and consistency of global positioning and messaging across regions.- On-time delivery and quality of Product Launch Plans (PLPs).- Sales team utilization and effectiveness of enablement assets (battle cards, ROI calculators).- Accuracy and timeliness of competitive intelligence delivered to sales and leadership.- VOC program coverage and its influence on product roadmap decisions.#J-18808-Ljbffr

📌 Global Product Marketing Manager (Barcelona)
🏢 Agfa-Gevaert
📍 Barcelona