- We are looking for a Manager of Marketing Planning to support the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands

- This role will report to the Director of Marketing Planning

- You will be the key driver and owner of strategic budgeting and planning for acquisition, retention, and brand efforts across various channels

- Your central responsibility is to maximize ROAS by directing efficient and effective spend allocation across our program, which includes leading efforts to automate and enhance channel reporting to deliver sophisticated, actionable insights

- You will serve as the primary point of influence and collaboration with Analytics, Data Science, Finance, and Marketing to ensure accurate performance reporting, drive budget optimization, and govern forecasting that enables data-driven decision-making and the attainment of performance goals

- This role involves direct oversight of a significant marketing budget and is instrumental in shaping long-term growth strategy
- The idóneo candidate is well-versed in B2C and B2B marketing programs, especially digital marketing, performance-oriented channels and is comfortable with large-scale budgets

- Lead and own the end-to-end strategic planning and budgeting processes for marketing investments, partnering directly with leadership and key stakeholders to calibrate efforts toward stated business goals and targets

- Drive strategic decision-making by developing executive-level performance readouts and presentations that translate complex channel results and performance trends into clear, actionable recommendations for leadership





- Influence and direct the optimization of a significant marketing budget by analyzing program performance and executing strategic investment decisions on spend allocation, reallocation, or reduction across multiple channels, countries, and brands

- Define and deliver actionable, data-driven insights on performance trends, gainers/drainers, and optimization opportunities across the full funnel to maximize program efficiency

- Identify optimization opportunities across the full funnel to optimize the efficiency of the program. Includes identifying opportunities of growth through category, country & channel expansion as well as elevating our performance reporting models

- Leverage AI tools to enable advanced reporting & insight generation

- Direct cross-functional alignment with Analytics, Data Science, and Finance to ensure the successful development and maintenance of accurate forecasting, bidding models, and P&L; tracking for effective scenario planning and budget accountability

- Lead the marketing learning agenda, defining key testing and experimentation initiatives, and ensuring the measurable impact of these results is appropriately integrated into future forecasting and strategic planning





- Establish the vision and requirements for advanced marketing reporting dashboards and champion the adoption of AI tools to enhance insight generation and decision support

Benefits

- 22 days holiday (excl. bank holidays)

- Work from home opportunities- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the , we encourage you to apply anyway

- Experience with Lifecycle strategies including acquisition, retention, and customer cohort modeling as well as email marketing reporting

- Experience working in a return on ad spend (ROAS) and LTV:CAC performance marketing framework, including various attribution models and media mix modeling

- Excellent business acumen, communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc)

- Strong Excel modeling skills and competence with business intelligence and analytics tools, including various marketing & advertising platforms, web analytics tools, forecasting tools, and reporting & dashboarding tools. But also curious to learn & test new AI tools

- Experience managing marketing budgets in a marketplace or lead generation business model

- 5+ years of relevant experience, with a strong understanding of major performance marketing channels, analytics, and finance

- Advanced data skills (e.g. SQL, Python) preferred

- Experience with owning end-to-end strategic planning and budgeting processes and influencing decision-makers based on trends

📌 Manager of Marketing Planning & Strategy (Barcelona)
🏢 G2
📍 Barcelona