Key Responsibilities

- Manage the full specialty leasing cycle for temporary units (pop-ups), kiosks, promotional stands, brand activations and other short-term commercial business lines across the assigned portfolio.

- Identify, prospect and negotiate with new and existing tenants, brands and promoters to maximise occupancy and specialty leasing revenue.

- Develop and execute the annual specialty leasing budget and action plan, monitoring performance against targets on an ongoing basis.

- Prepare and negotiate commercial terms, contracts and agreements, in coordination with the Legal Department whenever required, making full use of the available business support tools.

- Build and maintain a strong pipeline of prospective tenants and commercial partners, keeping an updated database of contacts and opportunities.

- Monitor market trends, competitor activity and pricing benchmarks to identify new revenue opportunities.

- Track leasing activity, revenue, tenant performance and prepare a monthly activity report with the most relevant business KPIs (e.g. occupancy rate, specialty leasing income,



average deal value, pipeline conversion), ensuring regular reporting to the hierarchical management structure.

- Ensure full and timely responses to all commercial opportunities (leads) within agreed SLAs, maximising conversion rates into business.

- Build and maintain close relationships with strategic clients, securing Sierra centres as preferred locations for future activations.

- Define commercial priorities in coordination with centre teams and support the implementation of local commercial strategies.

- Develop commercial campaigns and promotional strategies to maximise revenue during off‑peak periods.

- Negotiate cross‑portfolio agreements and contracts driving cross‑selling opportunities between centres.

- Ensure all temporary installations comply with technical, safety and other Shopping Centres guidelines.

Key Skills & Competencies

- Strong analytical skills, with the ability to interpret data and draw actionable insights

📌 Speciality Leasing (Madrid)
🏢 Sonae Sierra
📍 Madrid