Job Summary (List Format)

- Serve as Product Owner for the Software CRM (SW CRM) domain, responsible for backlog quality across the product roadmap, including entitlements, master data, order management, renewals, and integration touchpoints.
- Translate Product Manager's roadmap into actionable user stories, acceptance criteria, and sprint-ready tasks; manage backlog refinement, story writing, demos, and retrospectives.
- Collaborate with Solution Architect on design, Delivery Lead on sequencing, and Test Lead on quality assurance for deliverables.
- Define and align the Salesforce (SFDC) platform roadmap and features with overall company goals, focusing on improving sales conversion, reducing churn, and boosting customer satisfaction.
- Evaluate and manage third-party plugins, APIs, and tools to enhance system capabilities, ensuring cost-effective solutions.
- Track key performance indicators (KPIs) such as adoption rates, workflow automation, pipeline accuracy, and customer resolution times to measure platform ROI.
- Create, prioritize, and maintain the product backlog based on business value, technical complexity, and user dependencies.
- Write detailed user stories and acceptance criteria for cross-functional technical teams, supporting agile development practices.
- Lead and participate in agile ceremonies: sprint planning, daily standups, backlog grooming, sprint reviews, and retrospectives.
- Test and validate completed features to ensure quality and compliance with specifications before production releases.
- Act as the primary intake for requirements from Sales, Marketing,



Customer Success, Finance, and IT; balance competing priorities and resolve conflicts.
- Develop and manage change management materials, including training and documentation, to support product updates and user enablement.
- Audit and optimize business processes to reduce friction, automate tasks, and standardize key workflows (lead-to-cash, support tickets).
- Monitor user adoption, analyze department usage metrics, and introduce initiatives to improve software utilization.
- Establish feedback loops (e.g., surveys, user groups) for ongoing platform usability improvements.
- Maintain data quality and governance standards, including deduplication, validation rules, and hygiene schedules.
- Oversee system integration with adjacent enterprise systems (ERP, marketing automation, customer support, data warehouses).
- Enforce security, compliance, and data privacy standards (RBAC, GDPR, CCPA, etc.).
- Requires 9-12 years of Product Owner/SFDC experience in enterprise SaaS environments; Scrum Product Owner certification preferred.
- Demonstrated expertise in Salesforce platform (Sales Cloud, Service Cloud, flows, configuration, data modeling), with experience across funnel/forecasting, renewals, entitlements, master data, and partner/subscription ecosystems.
- Proven ability to deliver at least two full Program Increment (PI) cycles with measurable business outcomes.
- Strong communication and presentation skills; comfortable working with Director-level stakeholders and distributed global teams (EMEA + AMS) with versátil working hours.

📌 Product Owner · SW CRM (España)
🏢 INSIGHT INTERNATIONAL (UK
📍 España