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The Global Product Marketing Manager drives upstream marketing for Agfa Radiology, translating product capabilities into compelling market narratives that resonate with clinical and commercial audiences. This role bridges R&D; and commercial teams to define positioning, messaging, and go-to-market strategy for the full DR portfolio across all tiers and regions, ensuring the portfolio's value proposition is understood, differentiated, and consistently communicated globally.

Key Responsibilities
- Define and maintain general positioning, value proposition, and messaging architecture for the full DR product portfolio.
- Develop Product Launch Plans (PLPs) in coordination with GPM, Sales, and regional Hub Leaders.
- Create and maintain sales enablement assets: product briefs, battle cards, objection-handling guides, and ROI calculators.
- Conduct ongoing competitive intelligence on key competitors and emerging OEMs.
- Own the VOC (Voice of Customer) process with Global Application: co-run KOL interviews, user research,



and clinical advisory board inputs.
- Support regional Hub Leaders in customizing global messaging for Tier 1 markets.
- Maintain deep understanding of market and clinical trends, customer segmentation, competitor strategy, performance and market share, and pricing and positioning across the DR category.
- Serve as the global subject-matter expert on portfolio positioning for executive, investor, and analyst-facing communications.
- Partner with the Global Ad&Promo; Leader and Global Digital Marketing Specialist to ensure product messaging is embedded consistently across campaigns, content, and digital channels.
- Track competitive win/loss trends and provide input into pricing strategy and product roadmap prioritization.
- Support M&A;, partnership, and new-market entry evaluations with product and market positioning input.

Experience & Background
- B2B marketing experience in medical imaging.
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📌 Global Product Marketing Manager (Barcelona)
🏢 Agfa-Gevaert
📍 Barcelona