Описание
SITA provides technology and communication innovations that support airports, airlines, borders, and the integral air travel industry. Its solutions serve international airports and transportation and government clients worldwide.
Задачи
- Develop clear, compelling, and differentiated value propositions and messaging for Borders journeys and products
- Design, develop, and execute integrated go-to-market marketing programs across the marketing lifecycle, including internal communications, PR, and events
- Collaborate with Product Managers on product launches and ensure consistent branding and messaging across channels
- Curate thought leadership content addressing market trends and customer challenges
- Own the creation and management of external content, including web content, case studies, webinars, and social media
- Maintain message consistency across communications
- Provide sales teams with collateral and messaging aligned with customer needs and revenue and pipeline objectives




- Support the bid team with deal-based marketing and value propositions for proposals and pitches
- Own the planning and positioning of the Borders business at major events
- Partner with cross-functional teams to align stands and materials with strategic goals and market positioning
- Lead competitive analysis and assessment of market needs
- Use market insights to shape messaging and product positioning
- Analyze campaign performance against marketing KPIs
- Present performance reports to stakeholders and make data-driven adjustments

Требования
- 3–5 Years of proven experience in product marketing
- Strong track record of developing and executing go-to-market strategies and campaigns
- Experience working with product management, sales, and MarCom teams in complex environments
- Excellent written and spoken English skills
- Deep understanding of market dynamics, customer insights, and competitive landscapes
- Hands‑on experience managing large‑scale product launches across mult

📌 product marketing manager for border technology (Barcelona)
🏢 Enfint
📍 Barcelona