Role Summary Principal Product Manager owning the full E2E SW CRM product vision and roadmap across the CRM++ value stream (Single CRM Consolidation, Entitlements, Sales Comp, WXP Hardening, Master Data, SFDC R&M; etc.).

This is a generalized req: the detailed delivery plan is not finalized yet, so the PM sets strategic direction and prioritization as the roadmap firms up, rather than executing a fixed pre-defined plan. Defines PRDs for cross-program initiatives and aligns business outcomes with technical solution architecture. Leads E2E product governance - QBRs, steering committee updates with L3 / L4 Sponsors.

Coordinates roadmap alignment with the Program Manager and drives cross-org product strategy alignment (Digital, EO, HPS, CO, Print, Software Sales, Finance).

Key Responsibilities Product Strategy &

- Multi-Cloud Roadmap

Define Platform Vision: align business goals (e.g., accelerating deal velocity, lowering customer support resolution times) with the appropriate Salesforce cloud solutions

Build Multi-Cloud Strategy: evaluate how different Salesforce products - Sales Cloud, Service Cloud, Data Cloud, Experience Cloud, Revenue Cloud (CPQ) - work together within the enterprise architecture

Feature vs. Buy vs.

Standard Evaluation: decide when to use standard Out-of-the-Box (OOTB) functionality, purchase third-party managed packages from the AppExchange, or fund custom Apex/LWC development

Technical Strategy &

- AI/Automation Governance

Agentic &

- AI Workflows: strategy for implementing Salesforce AI capabilities (e.g., Agentforce, Einstein Copilot, Prompt Builder) to automate multi-step business actions

Data Architecture Strategy: partner with enterprise architects to utilize Data Cloud or external data lakes/warehouses, ensuring clean, real-time data flow into Salesforce for unified operational reporting





Minimize Technical Debt: manage custom code, legacy workflows, and Apex triggers; continuously migrate legacy setups toward standard platform automation (e.g., Flow Orchestration) to keep release maintenance overhead low

Stakeholder Management &

- Value Realization

Executive &

- Business Alignment: translate complex business requests into scalable platform capabilities, acting as the primary liaison between business units (Sales, Support, Marketing, Ops) and IT/Engineering

ROI &

- Value Tracking: measure business outcomes post-release (e.g., lead-to-opportunity conversion changes, user adoption rate, time-to-close metrics, platform cost-per-user)

Trade-Off Negotiation: manage competing priorities across revenue and operations teams to sequence implementation phases into actionable MVPs

Release Management &

- Ecosystem Alignment

Salesforce Release Strategy: evaluate Salesforces platform releases to identify high-value new features, plan sandbox regression tests, and incorporate relevant capabilities into the backlog

Vendor &

- AppExchange Governance: manage third-party SaaS vendors, app package licenses, and third-party integrations connected into the SFDC environment

License &

- Capacity Planning: monitor usage of platform limits (API calls, storage limits, custom objects, license allocations) to optimize total cost of ownership (TCO)

Agile Backlog &

- Delivery Supervision

Epic &

- User Story Framing: map out high-level epics,



user journeys, and technical dependencies for Salesforce developers, architects, and admins

Sprint Execution Oversight: partner closely with SFDC Product Owners or Scrum Masters during sprint planning, backlog refinement, and acceptance validation

Required Experience &

Skills 9-12 years Product Manager / SFDC product experience in enterprise SaaS environments

Principal-level product thinking

Deep, hands-on SFDC platform expertise spanning: Funnel / Forecasting

Renewals

Entitlements

Master Data

WXP (Partner/Subscription ecosystem)

DEEP E2E SW CRM ecosystem expertise

5+ years hands-on with Salesforce Sales Cloud + Service Cloud + Experience Cloud and Lead-to-Cash process & capabilities

Enterprise-grade product management skills roadmap prioritization trade-off analysis

MoSCoW

RICE frameworks

Multi-VP stakeholder management comfort presenting to L3/L4 Sponsors and steering committees

Data-driven decision making comfortable working with SFDC dashboards

Tableau

Excel forecasting models

Understanding of adjacent platforms: WXP (Subscription)

SAP OTC

MDM/MADO

CPQ/IQ

Neuron

Contractual + Transactional Selling

Nice to Have AI/ML product experience (Agentforce

Einstein

Generative AI use cases in Sales/Service)

HP or Fortune 100 tech industry experience in CRM/SFDC product management at enterprise scale

SAFe / Scaled Agile Product Management certification

Why This Role Matters This Principal Product Manager is the single owner of the E2E SW CRM roadmap - connecting several programs into one coherent product strategy. Without this role, CRM++ fragments into Project-level decisions with no cross-program coherence. The right PM converts strategy into a roadmap the whole value stream can execute against.

📌 Product Manager ·E SW CRM (SFDC) (Barcelona)
🏢 W3Global
📍 Barcelona