Principal Product Manager owning the full E2E SW CRM product vision and roadmap across the CRM++ value stream (Single CRM Consolidation, Entitlements, Sales Comp, WXP Hardening, Master Data, SFDC R&M;, etc.). This is a high-level request. The detailed delivery plan isnt finalized yet, so the PM sets strategic direction and prioritization as the roadmap firms up, rather than executing a fixed, pre-defined plan.

Defines PRDs for cross-program initiatives and aligns business outcomes with technical solution architecture. Leads E2E product governance — QBRs, steering committee updates with L3 / L4 Sponsors. Coordinates roadmap alignment with the Program Manager and drives cross-org product strategy alignment (Digital, EO, HPS, CO, Print, Software Sales, Finance).

Key Responsibilities 1.

Product

Strategy &

- Multi-Cloud Roadmap Define Platform Vision: align business goals (e.g., accelerating deal velocity, lowering customer support resolution times) with the appropriate Salesforce cloud solutions

Build Multi-Cloud Strategy: evaluate how different Salesforce products — Sales Cloud, Service Cloud, Data Cloud, Experience Cloud, Revenue Cloud (CPQ) — work together within the enterprise architecture

Feature vs. Buy vs.

Standard Evaluation: decide when to use standard Out-of-the-Box (OOTB) functionality, purchase third‐party managed packages from the AppExchange, or fund custom Apex/LWC development

2.

Technical

Strategy &

- AI/Automation Governance Agentic &
- AI Workflows: strategy for implementing Salesforce AI capabilities (e.g., Agentforce, Einstein Copilot, Prompt Builder) to automate multi‐step business actions





Data Architecture Strategy: partner with enterprise architects to utilize Data Cloud or external data lakes/warehouses, ensuring clean, real‐time data flow into Salesforce for unified operational reporting

Minimize Technical Debt: manage custom code, legacy workflows, and Apex triggers; continuously migrate legacy setups toward standard platform automation (e.g., Flow Orchestration) to keep release maintenance overhead low

3.

Stakeholder

Management &

- Value Realization Executive &
- Business Alignment: translate complex business requests into scalable platform capabilities, acting as the primary liaison between business units (Sales, Support, Marketing, Ops) and IT/Engineering

ROI &

- Value Tracking: measure business outcomes post‐release (e.g., lead‐to‐opportunity conversion changes, user adoption rate, time‐to‐close metrics, platform cost‐per‐user)

Trade‐Off Negotiation: manage competing priorities across revenue and operations teams to sequence implementation phases into actionable MVPs

4.

Release

Management &

- Ecosystem Alignment Salesforce Release Strategy: evaluate Salesforces platform releases to identify high‐value new features, plan sandbox regression tests, and incorporate relevant capabilities into the backlog





Vendor &

- AppExchange Governance: manage third‐party SaaS vendors, app package licenses, and third‐party integrations connected into the SFDC environment

License &

- Capacity Planning: monitor usage of platform limits (API calls, storage limits, custom objects, license allocations) to optimize total cost of ownership (TCO)

5.

Agile

Backlog &

- Delivery Supervision Epic &
- User Story Framing: map out high‐level epics, user journeys, and technical dependencies for Salesforce developers, architects, and admins

Sprint Execution Oversight: partner closely with SFDC Product Owners or Scrum Masters during sprint planning, backlog refinement, and acceptance validation

Required Experience &

Skills 9-12 years of Product Manager / SFDC product experience in enterprise SaaS environments ·

- Principal‐level product thinking

DEEP E2E SW CRM ecosystem expertise · 5+ years hands‐on with Salesforce Sales Cloud + Service Cloud + Experience Cloud and Lead‐to‐Cash process & capabilities

Multi‐VP stakeholder management · comfort presenting to L3/L4 Sponsors and steering committees

Data‐driven decision‐making · comfortable working with SFDC dashboards ·

- Tableau ·
- Excel forecasting models

Understanding of adjacent platforms: WXP (Subscription) ·

- SAP OTC ·
- MDM/MADO ·
- CPQ/IQ ·
- Neuron ·
- Contractual + Transactional Selling

Nice to Have HP or Fortune 100 tech industry experience in CRM/SFDC product management at enterprise scale

SAFe / Scaled Agile Product Management certification

📌 Product Manager (Barcelona)
🏢 Dns Info
📍 Barcelona