Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.

The role is critical to transforming media data into a core business driver, enabling:

- smarter investment decisions
- advanced performance measurement
- scalable AI and data use cases

The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership

You will lead a multidisciplinary team including:

- Global Paid Media Data Manager
- Global Social Data Data Manager
- Global Media Data Product Manager
- General Media Tracking Manager

You will build a strong center of expertise, combining:

- media analytics
- data governance & tracking
- data products

The Opportunity

Location: Barcelona
Language: English (mandatory)

What you'll get to do

1. Media Data Strategy & Transformation

- Define and lead the global Media Data strategy and roadmap
- Position media data as a strategic asset supporting business growth and transformation
- Build a long‑term vision integrating:
- measurement
- consumer understanding
- AI‑driven use cases
- Advanced Measurement & Performance Excellence

- Lead end-to-end media measurement strategy, including:
- Attribution frameworks
- Brand & performance measurement

- Oversee econometric and advanced analytics approaches to:

- quantify marketing impact
- optimize media investments
- support budget allocation decisions

- Drive the evolution towards holistic, cross‑channel performance measurement

- Media Data Ecosystem, Governance & Tracking





- Define and enforce global media data standards, including:
- tracking frameworks (tagging, pixels, taxonomy)
- KPI harmonization
- data models across Paid / Owned / Earned

- Ensure data quality, consistency, and scalability across all markets and platforms
- Partner with Tech and Data Governance teams to build a robust, future‑proof ecosystem

- Data Products & Scalable Activation

- Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
- Define roadmap, use cases, and prioritization based on business value
- Ensure delivery of self‑serve, high‑quality analytics assets
- Drive adoption of data solutions across brands and markets

- Insight Generation & Business Impact

- Transform complex analyses into clear, actionable business recommendations
- Build strong narratives linking:
- media performance
- consumer behavior
- business outcomes

- Act as a trusted partner for senior stakeholders on media investment decisions

- Cross‑functional Leadership & Stakeholder Management

- Act as the key interface between Business, Media, Tech, Data, and external partners
- Collaborate with:
- Global & Local Marketing teams
- Media agencies
- Tools vendors
- Data & Tech teams

- Align stakeholders around a shared measurement and data vision

- Team Leadership & Capability Building

- Build and lead a high‑performing team of media data experts
- Develop capabilities across:
- advanced analytics
- data product mindset
- business translation of insights





- Create a culture of excellence, ownership, and innovation

We'd love to meet you if you have

Experience

- 12+ years in media analytics, data, or digital performance roles
- Strong experience in advanced measurement (MMM, attribution, econometrics)
- Proven track record managing complex, cross‑functional programs
- Experience leading teams and building data capabilities at scale
- Background in consumer goods, beauty, or luxury is a strong plus

Technical & Functional Expertise

- Deep understanding of:
- Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)
- Media tracking & data collection (GA4, tagging, etc.)
- Cross‑channel measurement frameworks

- Strong analytical background (econometrics, statistics, modeling)
- Experience with:

- SQL / data environments (Big Query)
- Data visualization tools (Tableau, Power BI, Looker)
- Data products and data lifecycle (from ingestion to activation)

Leadership & Soft Skills

- Strategic thinker with strong business knowledge
- Ability to translate complex data into impact for business stakeholders
- Excellent communication and influencing skills
- High capability to manage multiple projects and stakeholders simultaneously
- Strong collaboration mindset across business and tech teams

Mindset

- Business-driven and impact-oriented
- Data expert with strong pragmatism
- Curious, forward‑looking, innovation‑driven
- Hands‑on when necessary, but operating at strategic leadership level

We welcome Creators Of All Kinds.

A few things you'll love about us

- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package

#J-18808-Ljbffr

📌 Global Head of Media Data (Barcelona)
🏢 Puig
📍 Barcelona