IMPORTANT: Applications that do not meet the mandatory requirements (based in Madrid, office-only, full-time, legal right to work in Spain, Spanish proficiency required) will not be considered.

At Payflow, we’re building the future of employee financial wellbeing through Salary on Demand and Flexible Benefits products.

Our mission is simple: give people access to their earned salary whenever they need it — as easily as ordering an Uber, Glovo, or starting Netflix .

Through Salary on Demand, employees can access their earned wages instantly instead of waiting until payday, while our Flexible Benefits products help companies offer smarter financial benefits tailored to their teams.

We’re a Y Combinator-backed company, one of the top startups in Spain, and we’re just getting started.

Why this role matters

Payflow is a B2B2C company. Our clients are companies, but the real success of our product depends on the engagement of the employees who use it every day.

Even if a company is happy with Payflow, we need employees to:

- Download and activate the app
- Use Salary on Demand when they need it
- Discover and engage with our features
- Use our Flexible Benefits card as much as possible

This position is critical for product adoption and engagement. Your work will directly impact app activations, recurring usage, and Flexible Benefits card usage.

What you’ll do

Manage and optimize our CRM / engagement platform (segmentation, automations, triggers)

Design activation and engagement journeys to increase app adoption and card usage

Write and design newsletters

Organize and execute webinars and activation events





Monitor campaign performance and propose improvements based on data and user behavior

Suggest new ideas to improve communication, activation, engagement, and Flexible Benefits usage

What we’re looking for

Recently graduated (0-1 year of experience)

Degree in Marketing, Communication, Digital Design, or related fields

Full Spanish proficiency is a MUST

Good level of English (materials, tools, and platforms) is a plus

Based in Madrid (mandatory)

Office-only / Work From Office

Fast learner with digital tools (CRM, email marketing platforms, editors, etc.)

Creative profile with strong visual and brand sensitivity

Strong organization and ability to manage multiple projects in parallel

Proactive, hands-on, and eager to learn

We can only consider candidates with the legal right to work in Spain.

What we offer

Office-only in Madrid

Clear career path and growth opportunities

Benefits (Payflow, Adaptable Compensation, Gym membership, and more)

Learning environment with ownership from day one

Join a fast-growing startup backed by top-tier investors

Young and ambitious team that knows when to work and when to have fun

Short introductory call to answer your questions about Payflow and the role.

Motivation, communication, cultural fit, and a case.

Analytical case.

Creativity case.

Please join the interview rounds with your laptop/computer, as the cases are designed to be completed on a computer.

We like people who:

- Try: Say “yes” before “no”
- Improve: Never settle
- Push: Work hard but smart
- Smile: Good vibes only

We’re building a company around these values and we like to share them upfront.

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📌 Activation Specialist - Payflow (YC (Madrid)
🏢 Payflow (YC S21)
📍 Madrid