Location: Madrid, Spain (hybrid)
Reporting To: Brand Director
Languages: Spanish and English (proficient)

As a Graphic Designer at Animaj, you’ll help shape the future of some of the world’s most beloved children’s brands. From premium licensing and merchandising experiences to distinctive brand identities, your work will influence how millions of families experience our franchises—and help build brands that become part of childhood.

You’ll work alongside our Design Director and collaborate with world-class creators, including Pocoyo’s original creator, to define the next chapter of iconic franchises while helping imagine the next generation.

We’re looking for exceptional visual taste. Someone who doesn’t simply execute briefs—but elevates them. Someone who combines creativity with business understanding, moves fast without compromising quality, and sees AI as a tool to accelerate execution—not replace creative thinking.

Responsibilities

Design Creation & Execution

- Help define the next chapter of Pocoyo alongside our Design Director and the brand’s original creator.
- Design premium consumer products, licensing assets and retail experiences that bring our franchises into children’s everyday lives.
- Design systems that scale globally across products, partners and platforms.
- Create world-class graphic assets across brand books, style guides, licensing, merchandising, websites, apps, presentations and marketing campaigns.
- Deliver pixel-perfect vector artwork ready for global licensing partners and production.
- Use AI where it removes repetitive work and accelerates execution, while ensuring every final design reflects human creativity, taste and judgment.
- Take ownership of projects from first concept to final production, ensuring exceptional quality at every stage.

Brand Development

- Contribute to building distinctive visual identities for the next generation of integral kids’ franchises.




- Ensure consistency across every consumer touchpoint while continuously raising the creative bar.
- Think beyond individual deliverables and contribute to building timeless brands that can last for generations.

Creative Development

- Challenge creative briefs and propose stronger creative solutions.
- Bring original thinking, references and ideas to elevate every project.
- Create timeless design—not trendy design.
- Raise the creative standard across the company through your craft, curiosity, creative judgment and willingness to challenge the status quo.

Business Impact

- Design with business impact in mind. Every creative decision should strengthen the brand, increase its long-term value and help our franchises grow beyond the screen.
- Work closely with Brand Directors, Licensing and Marketing teams to maximise the commercial impact of every project.

Outcomes

After 30 days at Animaj:

- You’ll have a deep understanding of Animaj’s brands, creative standards and the way we build franchises.
- You’ll have met the Brand, Licensing and Marketing teams and started contributing to ongoing creative projects.
- You’ll have delivered your first production-ready assets while becoming familiar with our design systems, workflows and AI-powered creative tools.
- You’ll understand that at Animaj, great design isn’t decoration—it’s a strategic lever for building global franchises.

After 90 days at Animaj:

- You’ll be independently leading graphic design projects from concept to final delivery across multiple brands.
- You’ll have contributed to licensing and merchandising initiatives,



creating premium product mock-ups and retail experiences.
- You’ll be actively shaping the next chapter of Pocoyo’s visual identity alongside the Design Director and its original creator.
- Your teammates will seek your opinion because they trust your creative judgment and ability to make every idea stronger.

After 6 months at Animaj

- You’ll be a trusted creative partner to Brand Directors, contributing to the long-term vision of our franchises.
- You’ll have helped build scalable design systems that are used across products, partners and platforms.
- You’ll have played a key role in shaping the next chapter of Pocoyo while contributing to the visual identity of future Animaj franchises.
- Your work will be seen by millions of families around the world—and you’ll know you’ve helped make our brands stronger, more distinctive and more valuable.

An outstanding portfolio demonstrating exceptional visual taste and original thinking.Strong mastery of Adobe Creative Suite, Figma and vector illustration.Ability to create striking visual worlds, memorable brand assets and premium licensing experiences.Excellent understanding of composition, colour, illustration and brand identity.Fast execution without compromising quality.Naturally challenge creative briefs with stronger ideas.Comfortable defending your ideas—and equally comfortable changing your mind when someone brings a better one.Ability to work across multiple brands while maintaining an exceptionally high quality bar.You understand that great design isn’t just beautiful—it creates business value.Fluent English (mandatory).Curiosity for AI-powered creative tools and the judgment to use them appropriately.We’re less interested in the number of years on your CV than in the quality of your portfolio.Show us the work you’re most proud of—not necessarily the work your biggest client approved.

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📌 Graphic Designer (mid) with AI Creative Tools Experience - Animaj (Madrid)
🏢 Animaj
📍 Madrid