Our Finance suite — Expenses, Procurement, Projects, Headcount Planning — is one of the fastest-growing parts of Factorial, and weve decided it deserves its own go-to-market engine. Were looking for the founder of that engine.
A continuación se detalla todo lo que necesita saber sobre lo que implica esta ocasión, así como lo que se espera de los solicitantes.
This is not a role you step into. Its a business you build. Youll own the Finance go-to-market end to end across five markets (ES, FR, PT, IT, DACH): the strategy, the team, the pipeline, the revenue. Youll start close to a blank page — and within your first year, youll have hired and ramped your own SDRs, Account Executives, and pre-sales consultants, designed the sales motion for each market, and put Finance on a growth trajectory the rest of the company builds around.
Youll sit in the Finance triad alongside the Product Director and Product Marketing Manager — equal voice, shared accountability for the domains P&L.;
What youll own
Build the operation from zero
Design the standalone Finance GTM structure: which roles, in which markets, in which order. Then hire them — SDRs, AEs, and pre-sales consultants are yours to recruit, ramp, and lead.
Define the operating model: territories, quotas, comp plans, qualification criteria, handoffs with the core HR sales org. Decide what Finance runs independently and where it plugs into the existing machine.
Own the number. Pipeline, conversion, ACV, revenue — you carry the Finance target and answer for it.
Design the go-to-market strategy — per market
Five markets, five different buyer realities. Build the playbook for each: ICP, messaging, channel mix, competitive angle against Pleo, Spendesk, Payhawk, Coupa, and the local players in every geography.
Decide where to attack first. Sequence market entry and investment like a founder allocating scarce capital — becauses what youll be doing.
Activate all three revenue streams: New Business, Customer Success and Expansion (turning 13,000+ HR customers into Finance customers), and Partners.
Sell from the front
In the early months, you are the sales team. Run discovery, run demos, close the first deals yourself in every market. Your playbooks will be written from deals youve personally won, not theory.
Stay in deals even as the team scales — the most strategic opportunities are yours to lead.




Feed the product
Be the strongest customer voice in the building. Turn what you hear in discovery and lost deals into structured, prioritized product feedback, and shape the Finance roadmap as a peer of the Product Director.
Bring competitive intelligence in from every market; push positioning and pricing insight out through Product Marketing.
Move the wider organization
Partner with Marketing to generate qualified Finance pipeline — campaigns, content, events built around the Finance buyer.
Align Sales, CS, and Partners leadership around the Finance agenda. Most of the company wont report to you; all of it needs to pull in your direction.
What were looking for
An entrepreneurial operator. Youve built something from scratch — a new business line, a new market, a new team, or your own company. Youre energized by ambiguity, you default to action, and you think in terms of P&L;, not headcount.
Sales-driven to the core. Youve carried and beaten quota, and youve led teams that did the same. You can open a market personally: prospect, discover, demo, negotiate, close. Selling is not something you delegate on day one — its how you learn the business.
A proven builder of teams. Youve hired SDRs, AEs, or pre-sales talent before — ideally across countries — and you know what great looks like at each role. You set standards, coach hard, and make people better quarter over quarter.
A multi-market thinker. Youve operated across European markets and understand that what works in Spain wont automatically work in DACH. Fluent English required; working proficiency in at least one of Spanish, French, Italian, Portuguese, or German strongly preferred.
A product-obsessed seller. You treat customer feedback as fuel, not noise. You genuinely enjoy working with Product, and you know how to convert field signal into roadmap influence.
Influence as a craft. You move people who dont report to you — Product, Marketing, Sales, CS, Partners. You build coalitions,



sell internally, and turn data into decisions.
Bonus: Finance domain fluency. Experience selling to or working with the office of the CFO — Spend Management, FP&A;, AP automation, procurement, or ERP-adjacent SaaS — is a strong plus. If you dont have it yet, youll need the curiosity and speed to earn credibility with finance buyers fast.
About us
At Factorial, were building the leading business AI management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europes fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.
We believe in bold goals, radical ownership, and inclusive collaboration. If youre excited to shape the future of business management technology, wed love to meet you.
Our Values
We own it: We take responsibility for every project. We make decisions, not excuses.
We learn and teach: Were dedicated to learning something new every day and, above all, share it.
We partner: Every decision is a team decision. We trust each other.
We grow fast: We act fast. We think that the worst mistake is not learning from them.
We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.
We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. xqbhyrx If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.
Wanna learn more about us? Check our website!
Perks of being part of our teamWe care about people and we also offer a lot of benefits for employees:
High growth, multicultural and friendly environment
Alan as private health insurance
Healthy life with Wellhub (Gyms, pools, outdoor classes)
Save expenses with Cobee
Language classes
Breakfast in the office and organic fruit
Nora discounts
Free caffeine and theine
Pet Friendly
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📌 Head of GTM Finance Products (Founding Role) (Barcelona)
🏢 Factorial Hr
📍 Barcelona