Hello?,
we are PEOPLESETUP
, a digital HR consultancy that acts as a true partner to our clients, offering support, guidance, and solutions in everything related to people management.

Our client is an
extraordinary ScaleUp based in Madrid
, a pioneer in the
production and commercialization of organic baby food in Spain
,
leading the transformation of a category
long dominated by multinational companies. Today, it is the top-selling Spanish brand in its category and one of the fastest-growing online—earning it the position of market leader in organic baby food.

The project began in 2015, founded by two entrepreneurs who wanted
to offer parents natural, organic, additive-free products
—just like the ones they’d make at home. Today, the brand is available at over 7,000 points of sale across major retailers, pharmacies, organic specialty stores, and e-commerce, which now accounts for 25% of its total sales.
They have also begun international expansion, already exporting to countries in Europe, the Americas, and Asia.

Their value proposition is built on three principles:




food is key to health, added chemicals are harmful, and all
of this can be avoided
through organic food in sustainable packaging
. This philosophy led them to become
the first company in Spain’s organic baby food sector to be certified as a B Corp
. The B Corp movement
promotes a new way of doing business and a different economic model
—an international certification that recognizes companies meeting high standards of environmental and social responsibility and sustainability.

The extraordinary response from consumers
(and their parents ?), sustained sales growth (+50% annually), and a clear roadmap focused on changing the world have also attracted the support of several specialized investment funds. This has enabled them to acquire a production facility in southern Spain and secured the resources needed to scale and turn their dream into a reality.

To achieve this, our client is looking to appoint

📌 Procurement Manager (Madrid)
🏢 PeopleSetup
📍 Madrid