About the job
We are looking for a Trade Marketing Specialist to join our team in Barcelona, Spain. In this role, you will drive trade marketing initiatives across the pharmacy and parapharmacy channels, helping to strengthen brand visibility, optimize in-store execution, and support commercial growth. Working closely with Sales, Marketing, and external partners, you will turn market insights into impactful promotions, point-of-sale activations, and shopper engagement programs

The Job's Mission
The Trade Marketing Specialist will be responsible for developing and implementing the brand’s Trade Marketing strategy across the pharmacy and parapharmacy channels, ensuring strong in-store execution and supporting commercial and marketing priorities.
The role will focus on maximizing brand visibility, driving sell-in and sell-out and enhancing the shopper experience through effective point-of-sale materials, promotions and channel-specific activations, and supporting business decisions through solid data, KPI and performance analysis.
In addition,



the position will coordinate cross-functional marketing projects and materials, working closely with internal teams and external partners to ensure consistent and timely execution.

Key Responsibilities

Channel Analysis & Performance Monitoring
Analyze market, sales and category and syndicated data to monitor business performance and identify opportunities across pharmacy and parapharmacy channels.
Perform sell-in and sell-out analysis to understand customer, channel and product performance.
Track key business KPIs linked to commercial priorities, promotional activities, POS execution and local Marketing initiatives.
Prepare regular reports to assess the effectiveness of promotions, point-of-sale materials and in-store activations.
Identify opportunities to improve brand visibility, distribution, sell-out and execution across pharmacy and parapharmacy.
Monitor competitor activity and key channel trends.
Translate data and insig

📌 Trade Marketing Specialist (Barcelona)
🏢 Sunstar
📍 Barcelona