Our client is a US-based, venture-backed SaaS company and global market leader within its category, providing data intelligence and software solutions to thousands of customers across the travel and hospitality industry.

Following a period of sustained international growth, the company is entering an exciting new phase of expansion and is seeking a strategic and commercially driven Vice President of Marketing to lead its global marketing organization from Barcelona.

This is a unique opportunity to join a fast‑growing technology business where marketing plays a central role in shaping growth strategy, product adoption and customer acquisition.

The Opportunity

Reporting directly to the executive leadership team, the VP of Marketing will define and execute the company's general marketing strategy, leading a multidisciplinary team responsible for driving sustainable growth across the entire customer lifecycle. The successful candidate will combine strategic vision with operational excellence, building scalable growth engines while continuously improving acquisition, conversion, retention and customer engagement.

This role is ideally suited to a marketing executive who thrives in high‑growth SaaS environments and enjoys building data‑driven organizations with a strong experimentation culture.

Key Responsibilities

- Define and execute the global marketing strategy aligned with business objectives.
- Drive customer acquisition through scalable organic, paid and lifecycle marketing initiatives.
- Optimize every stage of the customer journey,



from awareness to retention and expansion.
- Identify new growth opportunities through experimentation, analytics and market insights.

Organic Growth & Digital Marketing
- Lead the company's SEO and organic growth strategy.
- Improve website performance and conversion rates.
- Develop scalable content initiatives that generate long‑term demand.
- Ensure the organization remains at the forefront of evolving search technologies, including AI‑powered discovery.

Product & Lifecycle Marketing
- Partner closely with Product, Sales and Customer Success to increase activation, engagement and customer retention.
- Build effective lifecycle marketing strategies that maximize customer value and subscription growth.

Leadership
- Lead, mentor and develop a high‑performing international marketing team.
- Foster a culture of accountability, collaboration and continuous improvement.
- Establish clear KPIs and performance metrics across all marketing functions.

Cross‑Functional Collaboration
- Work closely with Product, Revenue, Research and Executive Leadership to align marketing initiatives with overall business priorities.
- Champion the adoption of AI,



automation and emerging technologies to improve marketing effectiveness and operational efficiency.

Candidate Profile

We are looking for an experienced marketing leader with a strong track record of scaling SaaS businesses through data‑driven growth strategies.

Requirements

- 10+ years of experience in B2B SaaS marketing.
- Previous experience as VP Marketing, Head of Marketing or Marketing Director within a high‑growth technology company.
- Proven experience leading customer acquisition and growth initiatives.
- Strong expertise in SEO, digital marketing and demand generation.
- Experience building and leading international marketing teams.
- Strong analytical mindset with deep understanding of marketing performance metrics.
- Experience collaborating closely with Product, Sales and Customer Success.
- Excellent leadership, communication and stakeholder management skills.

Preferred Experience
- Subscription or recurring revenue business models.
- Data, analytics, PropTech, TravelTech or Hospitality technology.
- Experience working in international scale‑ups or venture‑backed SaaS companies.
- Exposure to AI‑powered marketing and modern marketing automation technologies.

What's on Offer
- Opportunity to join a global technology leader during a significant growth phase.
- Executive‑level visibility with direct influence on company strategy.
- High‑impact leadership role within an international organization.
- Collaborative, fast‑paced and entrepreneurial culture.

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📌 Vice President Marketing (Barcelona)
🏢 Humann Team&Talent
📍 Barcelona