Experteer Overview
As E-Commerce Performance Marketing u0026amp; SEO Senior Manager, you will lead paid and organic growth initiatives to drive qualified traffic, acquisition, and revenue for Guess’s online store. You’ll oversee the Performance Marketing team and collaborate with creative, content, and external partners to optimize campaigns and SEO programs. Your work will span multi-channel paid media and strategic SEO, shaping the online presence and commercial performance. This role offers a hands-on opportunity to influence growth, scale operations, and improve ROI in a fast-moving digital environment.

Compensaciones / Incentivos
• Plan, execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, programmatic/display networks, and affiliate channels
• Manage media budgets and maximize ROI, ROAS, CAC, and conversion performance
• Develop full-funnel acquisition strategies for awareness, consideration and conversion
• Conduct audience segmentation, retargeting and lifecycle campaigns
• Monitor KPIs and prepare performance reports/dashboards
• Lead A/B testing for ads, landing pages, creatives, and conversion funnels
• Coordinate with creative and content teams on ad assets and messaging




• Identify growth opportunities through data analysis and experimentation
• SEO collaboration with SEO lead and external agency to boost organic traffic and rankings
• Develop and execute technical and on-page SEO (metadata, internal links, content structure, technical issues)
• Partner with content teams to build SEO-driven editorial calendars and landing pages
• Monitor crawlability, indexation, Core Web Vitals and work with developers on technical SEO initiatives
• Track rankings, traffic and SEO KPIs using GA, GSC, SEMrush, Ahrefs

Responsabilidades
• Senior manager with experience in performance marketing and SEO
• Strong hands-on experience with Google Ads, Meta Ads, TikTok Ads, and programmatic advertising
• Budget management and optimization skills (ROI, ROAS, CAC)
• Data-driven approach with analytics, reporting, and experimentation
• Leadership experience and ability to supervise a marketing team
• Collaboration with creative, content and external agencies
• Familiarity with SEO tools (GA, GSC, SEMrush, Ahrefs)
• Ability to coordinate technical SEO with developers

Requisitos principales
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📌 E-Commerce Performance and SEO Senior Manager (La Coruña)
🏢 GUESS
📍 La Coruña