Role SummaryPrincipal Product Manager owning the full E2E SW CRM product vision and roadmap across the CRM++ value stream (Single CRM Consolidation, Entitlements, Sales Comp, WXP Hardening, Master Data, SFDC R&M; etc.). This is a generalized req: the detailed delivery plan is not finalized yet, so the PM sets strategic direction and prioritization as the roadmap firms up, rather than executing a fixed pre-defined plan. Defines PRDs for cross-program initiatives and aligns business outcomes with technical solution architecture. Leads E2E product governance - QBRs, steering committee updates with L3 / L4 Sponsors. Coordinates roadmap alignment with the Program Manager and drives cross-org product strategy alignment (Digital, EO, HPS, CO, Print, Software Sales, Finance).Key ResponsibilitiesProduct Strategy & Multi-Cloud RoadmapDefine Platform Vision: align business goals (e.g., accelerating deal velocity, lowering customer support resolution times) with the appropriate Salesforce cloud solutionsBuild Multi-Cloud Strategy: evaluate how different Salesforce products - Sales Cloud, Service Cloud, Data Cloud, Experience Cloud, Revenue Cloud (CPQ) - work together within the enterprise architectureFeature vs. Buy vs. Standard Evaluation: decide when to use standard Out-of-the-Box (OOTB) functionality, purchase third-party managed packages from the AppExchange, or fund custom Apex/LWC developmentTechnical Strategy & AI/Automation GovernanceAgentic & AI Workflows: strategy for implementing Salesforce AI capabilities (e.g., Agentforce, Einstein Copilot, Prompt Builder) to automate multi-step business actionsData Architecture Strategy: partner with enterprise architects to utilize Data Cloud or external data lakes/warehouses, ensuring clean,



real-time data flow into Salesforce for unified operational reportingMinimize Technical Debt: manage custom code, legacy workflows, and Apex triggers; continuously migrate legacy setups toward standard platform automation (e.g., Flow Orchestration) to keep release maintenance overhead lowStakeholder Management & Value RealizationExecutive & Business Alignment: translate complex business requests into scalable platform capabilities, acting as the primary liaison between business units (Sales, Support, Marketing, Ops) and IT/EngineeringROI & Value Tracking: measure business outcomes post-release (e.g., lead-to-opportunity conversion changes, user adoption rate, time-to-close metrics, platform cost-per-user)Trade-Off Negotiation: manage competing priorities across revenue and operations teams to sequence implementation phases into actionable MVPsRelease Management & Ecosystem AlignmentSalesforce Release Strategy: evaluate Salesforce's platform releases to identify high-value new features, plan sandbox regression tests, and incorporate relevant capabilities into the backlogVendor & AppExchange Governance: manage third-party SaaS vendors, app package licenses, and third-party integrations connected into the SFDC environmentLicense & Capacity Planning: monitor usage of platform limits (API calls, storage limits, custom objects, license allocations) to optimize total cost of ownership (TCO)Agile Backlog & Delivery SupervisionEpic & User Story Framing:



map out high-level epics, user journeys, and technical dependencies for Salesforce developers, architects, and adminsSprint Execution Oversight: partner closely with SFDC Product Owners or Scrum Masters during sprint planning, backlog refinement, and acceptance validationRequired Experience & Skills9-12 years Product Manager / SFDC product experience in enterprise SaaS environmentsPrincipal-level product thinkingDeep, hands-on SFDC platform expertise spanning: Funnel / ForecastingRenewalsEntitlementsMaster DataWXP (Partner/Subscription ecosystem)DEEP E2E SW CRM ecosystem expertise5+ years hands-on with Salesforce Sales Cloud + Service Cloud + Experience Cloud and Lead-to-Cash process & capabilitiesEnterprise-grade product management skillsroadmap prioritizationtrade-off analysisMoSCoWRICE frameworksMulti-VP stakeholder managementcomfort presenting to L3/L4 Sponsors and steering committeesData-driven decision makingcomfortable working with SFDC dashboardsTableauExcel forecasting modelsUnderstanding of adjacent platforms: WXP (Subscription)SAP OTCMDM/MADOCPQ/IQNeuronContractual + Transactional SellingNice to HaveAI/ML product experience (AgentforceEinsteinGenerative AI use cases in Sales/Service)HP or Fortune 100 tech industry experience in CRM/SFDC product management at enterprise scaleSAFe / Scaled Agile Product Management certificationWhy This Role MattersThis Principal Product Manager is the single owner of the E2E SW CRM roadmap - connecting several programs into one coherent product strategy. Without this role, CRM++ fragments into Project-level decisions with no cross-program coherence. The right PM converts strategy into a roadmap the whole value stream can execute against.
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📌 Product Manager ·E SW CRM (SFDC) (Barcelona)
🏢 W3Global
📍 Barcelona