- Own and coordinate the Sales Budget & headcount planning process, including capacity planning, hiring needs, productivity assumptions and workforce cost analysis.
- Manage regular forecasts, re-forecasts and scenario analyses to support business decisions and monthly run-rate projections.
- Own, develop, implement and continuously improve the Target and Achievement Model and ensure consistent, transparent and fair performance measurement.
- Drive data-based target setting for countries, Sales teams and individual roles.
- Evaluate the effectiveness of incentive models regarding target achievement, cost efficiency, fairness and desired sales behavior.
- Identify performance gaps, budget deviations and efficiency opportunities, and drive appropriate corrective actions.
- Work cross-functionally with Sales, Finance, HR/People.
- Several years of professional experience in Sales Strategy & Operations, Commercial Finance, Sales Controlling, Management Consulting or a comparable analytical function.
- Proven experience in budget planning & forecasting.




- Experience designing and implementing Sales incentive schemes and target achievement models.
- Strong analytical skills and the ability to work with complex datasets and business models.
- Advanced knowledge of Excel or Google Sheets; experience with SQL.
- Strong stakeholder management and communication skills across different seniority levels and functions.
- High level of ownership, business acumen and problem-solving ability.
- Fluent in English; German and other European languages are a plus.
- Versátil working from home: option to work from home up to 4 days a week.
- 22 vacation days, plus an extra day off on your birthday.
- Attractive discount on the purchase of a new car at Autohero - an exclusive employee offer.
- Employee platform with numerous discounts and exclusive perks.

Join a team that is driving the digital transformation of the car buying and selling industry

Department: Sales

📌 Senior Manager, Sales Planning, Performance (Madrid)
🏢 Auto1 Group
📍 Madrid